“Brand is the sum total of how someone perceives a particular organization. Branding is about shaping that perception.” 

- Ashley...

Every year, I think back on the brands and websites I’ve designed and interacted with throughout the past several months and evaluate what...

My Definition of Branding

According to Marty Neumeier, “Branding is not what you say it is. Branding is what they say it is.”

I love...

Not owning a DSLR or having the resources to hire for your creative business shouldn’t be what keeps you from beautiful photos that suit your...

I’m so excited to share one of my most recent projects here. I recently provided brand strategy + design, including logo design, and website...

1. Make your deposit —$500 reserves your spot on my calendar. This helps me book projects farther in advance AND allows me to focus on one...

Strategy is the most important part of any business development. Without a plan, you don’t have a concrete direction or path to follow. You...

One of my favorite parts of being a brand strategist for creative entrepreneurs is the opportunity I have to interact with the most inspiring of...

"Start by knowing what you want and who you are, build credibility around it and deliver it online in a compelling way."
—KRISTA NEHER

There...

How good are you at staying organized in your business?

Just because someone has good entrepreneurial skills doesn’t mean they’re great...

“Identity is cause; brand is effect, and the strength of the former influences the strength of the latter.”

- Larry Ackerman

A...

You walk by a store you haven’t noticed before. There’s gorgeous lettering on the windows. The window displays make your steps slow....