What Does BRANDING Have to Do with SALES?Dec 16, 2021
Business Is All About Profit
In the world of business, everything comes down to profit. If you want more profits, you need to make more sales. Entrepreneurs know this and so they do all the things they think will give them more sales. And this usually looks like MORE.
Here's the Problem
This strategy doesn’t always work. Sometimes you talk about your product more and you don’t get any more sales because people don’t care. Or, even if you do get more sales, you don’t really increase your profits because of the time and money you spent to get them.
Here's the Solution
Branding is the process of establishing meaning and increasing value in your business through messaging and design. Branding is what allows you to make MORE sales, MORE consistently, with LESS effort.
It usually looks something like this:
- You invest in your brand so you know exactly how to talk about your products and how to present your offers in an attractive way
- Your target audience is more immediately interested in what you’re selling, more likely to buy with less marketing, and more willing to pay higher prices.
- You increase your sales AND your profits because you’re not wasting time and money doing more, more, more.
If you want to grow your business 🙋🏽♀️🙋🏽♀️🙋🏽♀️ the best way to do it with authenticity, intentionality, and beauty is to develop a brand that feels like YOU.
Client Case Study
Don’t believe me? Here’s the true story of my client, professional life coach, Sara Brewer:
Sara hired me in the fall of 2020 to create a brand strategy and design for her life coaching business. She was already working full-time with private clients and had quite a specific niche—individuals who want to quit looking at pornography. It was really important to Sara that she had a brand that was official and professional so she could continue to grow her business without necessarily taking on more private clients. She also wanted to look different from other "anti-porn" products and services on the market. So together, we set out to do just that.
At the time, Sara was making $3-5k each month coaching private clients. After establishing her brand strategy (ideal client avatar, business statements including mission, vision, values, and tagline statement, as well as an overall messaging + communication guide) and brand design (logo, color palette, font selection, imagery guide, and creative direction), her monthly revenue increased to $10k within ONE MONTH and now is her new monthly average (that's more than double she was making before!)
I asked Sara’s advice for entrepreneurs who are hesitant to invest in their brand + website, and this is what she said:
“Working with Rebecca helped me reach all my business goals! It helped me understand the image I was putting into the world. It has helped everything look nice and professional. I now make a great first impression and my image matches my amazing message. If you’re ready to scale, make the investment. If you’re ready to be seen in the world, make the investment. Worth every penny!”
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