Featured Work: Wave of Mind Brand + Website Design
May 02, 2023
About the Brand
Wave of Mind offers a high-value 6-month guided journaling program designed for millennial women struggling with everyday anxiety and depression. Their clinically-informed approach to creating lasting personal change is personal, easy to use, and highly effective.
Objectives
Wave of Mind was looking to rebrand and elevate the aesthetic of their business with the goal of increasing sales through influencer marketing and corporate partnerships. In the past, they couldn’t attract the right attention and needed a comprehensive plan for positioning their business for maximium profitability. Founder and CEO Whitney King engaged Rebecca Peterson Studio to provide a creative development that would take the business to the next level.
Outcome
Our team developed a complete brand strategy and a long-term plan for growing the business including an ideal client profile, competitive analysis, brand personality, and messaging guide. The brand strategy was translated into a visual identity (logo design, colors, typography, and icons), product development (journals, cards, & boxes), and brand photography. Our team also designed and developed a new Shopify website, providing full website copy.
Brand Discovery
Rebecca Peterson Studio focused on identifying the Wave of Mind ideal client (millennial women 30-45 years old) who are struggling with anxiety and creating a brand that would resonate deeply with that group. Once the ideal client and their journey was established, we created the brand personality and messaging guide, particularly as they translate into the visual identity (logo, color palette, font styles, etc) and product design.
Vision
For all women to see, feel, and process the spectrum of emotions that make a beautiful life.
Mission Statement
We inspire millennial women to prioritize their well-being and experience life with greater joy and fulfillment. Wave of Mind provides clinically-informed mental health resources designed to bridge the gap between self-help and therapy. As a result, our customers have the skills and support they need to take care of themselves with greater compassion.
Tagline
Show Up for Your Future Self
Core Beliefs
- You are the person with the greatest capacity to heal YOU.
- What you think and the way you think about it matters.
- Everyone (especially women and especially women in marginalized communities) deserves to feel good.
- Journaling is the most effective and accessible method for reducing anxiety and achieving emotional well-being.
- Real self-care isn't always glamorous, but it's always worth it.
- You are worthy of love and care no matter what mistakes you've made, challenges you've faced, or what other people tell you.
Product + Packaging Design
The Wave of Mind journal design was critical for attracting customers and securing partnerships with Influencers and large corporations alike. We redesigned each journal to make daily reflection easier and more engaging for customers, created custom mantra cards, and selected appropriate materials for printing and binding. We also designed custom boxes as well as insert flyers and branded stickers.
Website Design
The final step of our process was Wave of Mind’s website design and development. We directed a brand photoshoot to capture photos that would sell the product effectively online and wrote new copy based on the updated brand messaging and following SEO best practices. We developed the custom website on the Shopify platform and made edits to optimize the conversion rate of the website.
Client Feedback
"Rebecca captured the essence of Wave of Mind and elevated the perception of our journals in the eyes of both individual consumers and corporate partners. We felt supported and understood what was happening throughout the entire process. We couldn't be happier with the results!"
—Whitney King, Founder & CEO
