Ep. 8 | D is for Doll: Branding The American Girl Doll Collection

a to z of branding brand design/aesthetics podcast Jun 13, 2023
Rebecca Peterson Studio | Brand + Website Design
Ep. 8 | D is for Doll: Branding The American Girl Doll Collection

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Episode Summary

Having an American Girl Doll was probably one of every girl’s dream! Some were lucky enough to get one (or multiple) and others maybe were lucky enough to get the off-brand version. Either way, the doll, the accessories, were worth hours of play.

For those of you who are familiar with the American Girl brand, you know that each doll has its own unique features and background from a different time period in history.

In this episode, we take a look at the dolls we had growing up, and design a brand that would fit each of them if Rebecca were designing it all over again in today’s time. Taking a doll that was once an orphan, to being an influencer, another as a homeschool teacher, and what their brands would look like today. From the colors, logos, and what their business would be named.


In this episode Rebecca & Abby share:

  • Memories of playing with American Girl products and their knowledge of what they remember their doll’s brand to be
  • Taking a brand that was meant for past times in American history and updating it to what we know today
  • What the American Girl doll’s brand stands for
  • Rebecca shares how she uses a visual concept for the messaging and branding the her designs



Welcome to Aesthetically Speaking: The podcast for all things branding, design, and aesthetics for women in business.

On this show we’ll discuss the strategies that make brands of all sizes massively successful. I’m Rebecca, a brand strategist and designer and my sister, Abby is a lawyer with no design experience, here as my co-host! 

Have you ever wondered how to create a brand so cohesive people can recognize it a mile away, no matter where they see it? Do you ever struggle to capture the attention of your ideal client and KEEP it with a compelling brand and message? Are you ready to stand out as a unique and valuable service provider regardless of how “saturated” the market is? Aesthetically Speaking is for you!

We believe that your brand is the most valuable asset in your business and should be your greatest investment. As moms and entrepreneurs, we know how to use branding to put your business in front of the RIGHT people, get them EXCITED about your offer, and help your brand BLOW UP online, so you can make more impact *and* more money.

Every TUESDAY, we’ll discuss a unique branding challenge and analyze different aspects of creating a unique and high-value brand for YOUR business.

Thanks for reading!
‚ô°‚ô°‚ô° Rebecca


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