Ever wished you could have a marketing strategist on call for every question?
Here’s the next best thing.
Browse the Rebecca Peterson Studio blog for practical, actionable insights on branding & business strategy – and get the answers to the exact marketing questions that keep most business owners stuck instead of standing out.
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Your rebrand and name change have the potential to completely change your business — here’s how to make sure it’s only for the better by marketing your business's name change with style!
Unfortunately, changing your business's name is one of those things that sounds a lot easier than it is.
It...
Done right, a rebrand changes everything for your business. Done wrong, it costs you trust you can't easily get back. This post will help you skip the expensive mistakes and go straight into building a brand people actually trust (and pay premium prices for).
Pros & Cons of Rebranding
Before y...
Should you name your business after yourself? Here’s how to decide (and what not to do)!
Whether or not you should name your business after yourself or give it its own unique name has been a debate since the very first business was founded (or so I assume).
On the one hand, naming your busines...
If you're the kind of person who buys a new notebook every month, listen up! I've been bullet journaling for almost 6 years now and it’s changed my life.
As a brand strategist and designer, I need somewhere to exercise my creativity that's not in my own head! I use pen and paper to get ideas, k...
When you're only thinking about the aesthetics, you're skipping over the strategy that actually makes a brand work. And that costs you clients who really understand your value and want to invest with you.
Your brand only *really* needs to do three things:
- Accurately represent your business a...
Branding for AI businesses isn't just about looking modern or tech-forward. It's about helping your customers understand what you do, trust that it works, and believe it's worth paying for.
AI is changing the way businesses operate from the inside out. If it's transforming your internal processes, ...
If you’ve spent any time in the marketing world, you’ve probably heard this word thrown around like confetti:
Disruptive.
When I worked in an advertising agency early in my career, being disruptive was the end-all be-all. It was our holy grail—the thing everyone talked about as if it was the only ...
Your brand is more than a logo or color palette — it’s your reputation, your story, and the way your business is remembered. But even the best brands eventually outgrow their original form. Markets change. Offers shift. Your vision evolves.
The real question isn’t if, but when to rebrand. And doing...
Renaming your business is a big, exciting step—but it can also feel overwhelming. If you’re wondering how to change your business name, you’re not alone. There are legal steps to follow, branding decisions to make, and a thoughtful rollout to plan.
In this guide, I’ll walk you through both the prac...
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Behind The Blog
Hi, I’m Rebecca!
As a brand designer and marketing strategist who’s helped 100+ businesses grow through sustainable strategy, I can confidently tell you:
It’s not about the visuals.
Or at least – it’s not all about the visuals. To outpace your competition and outlast the seasons of trends, your brand has to start with strategy – which means you’ll want to start here, at RP Studio.😉
Work with Me
Let’s take your brand from blending into the background to polished, profitable, and powerful.
Brand Design & Marketing Strategy
For businesses who want to become recognized, respected, and remembered – and just need the brand and marketing strategy to help them do it.
Offer Design & Full–Funnel Marketing
For businesses ready to scale, and turn their signature offers into unforgettable icons with done-for-you marketing and design support.