Should you name your business after yourself? Here’s how to decide (and what not to do)!

Whether or not you should name your business after yourself or give it its own unique name has been a debate since the very first business was founded (or so I assume).

On the one hand, naming your busines...

If you're the kind of person who buys a new notebook every month, listen up! I've been bullet journaling for almost 6 years now and it’s changed my life.

As a brand strategist and designer, I need somewhere to exercise my creativity that's not in my own head! I use pen and paper to get ideas, k...

When you're only thinking about the aesthetics, you're skipping over the strategy that actually makes a brand work. And that costs you clients who really understand your value and want to invest with you.

Your brand only *really* needs to do three things:

1. Accurately represent your business a...

If you’ve spent any time in the marketing world, you’ve probably heard this word thrown around like confetti:

Disruptive.

When I worked in an advertising agency early in my career, being disruptive was the end-all be-all. It was our holy grail—the thing everyone talked about as if it was the only ...

Your brand is more than a logo or color palette — it’s your reputation, your story, and the way your business is remembered. But even the best brands eventually outgrow their original form. Markets change. Offers shift. Your vision evolves.

The real question isn’t if, but when to rebrand. And doing...

Renaming your business is a big, exciting step—but it can also feel overwhelming. If you’re wondering how to change your business name, you’re not alone. There are legal steps to follow, branding decisions to make, and a thoughtful rollout to plan.

In this guide, I’ll walk you through both the prac...

Hermès.
Chanel.
Rolls-Royce.

These names evoke elegance, craftsmanship, and class (and, yes, high-ticket prices). But what is considered a luxury brand, really—and how do you know if building one is right for your business?

There’s a tendency to treat luxury as an ephemeral, impossible-to-explain, “...

You’re ready to learn how to create a marketing plan for your business. Exciting! Except . . . what exactly do you need to include?

If you’ve never made an official plan before, it can feel overwhelming. There are infinite ways to market your business and find more clients, so how do you decide wha...