Ep. 5 | B is for Babies: Messaging and Design Inspiration for Baby/Children's Brands

a to z of branding brand design/aesthetics podcast May 23, 2023
Rebecca Peterson Studio | Brand + Website Design
Ep. 5 | B is for Babies: Messaging and Design Inspiration for Baby/Children's Brands

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Choosing items for your baby is an important part of being a parent. We all have things that we tend to love more than others. From the types of diapers, clothing, blankets, swings, bassinets….the list goes on and on. 

Sometimes the branding for baby items can be what grabs our attention, and other times, it really makes us wonder what the company was thinking.

In this episode Abby and Rebecca discuss baby brands that they love, and a few they are not so fond of.  They also talk about some of the marketing that companies tend to use when branding for children, and the differences between babies and toddlers. 

In this episode we share:

  • The difference in marketing between babies and toddlers
  • What makes a good brand for babies
  • Some favorite brands and why
  • Companies that market their products well

 Take a look at some of the brands mentioned in this episode:


Welcome to Aesthetically Speaking: The podcast for all things branding, design, and aesthetics for women in business.

On this show we’ll discuss the strategies that make brands of all sizes massively successful. I’m Rebecca, a brand strategist and designer and my sister, Abby is a lawyer with no design experience, here as my co-host! 

Have you ever wondered how to create a brand so cohesive people can recognize it a mile away, no matter where they see it? Do you ever struggle to capture the attention of your ideal client and KEEP it with a compelling brand and message? Are you ready to stand out as a unique and valuable service provider regardless of how “saturated” the market is? Aesthetically Speaking is for you!

We believe that your brand is the most valuable asset in your business and should be your greatest investment. As moms and entrepreneurs, we know how to use branding to put your business in front of the RIGHT people, get them EXCITED about your offer, and help your brand BLOW UP online, so you can make more impact *and* more money.

Every TUESDAY, we’ll discuss a unique branding challenge and analyze different aspects of creating a unique and high-value brand for YOUR business.

Thanks for reading!
♡♡♡ Rebecca


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