Ep. 4 | Branding Challenge for Caroline: Super Trendy High School Student and Concert Harpist

branding challenge podcast May 16, 2023
Rebecca Peterson Studio | Brand + Website Design
Ep. 4 | Branding Challenge for Caroline: Super Trendy High School Student and Concert Harpist

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On the Aesthetically Speaking podcast, Abby and I explored the process of creating a one-of-a-kind brand identity for our youngest sister Caroline, an accomplished harpist. 

I aimed to develop a brand that not only showcased her distinct personality but also appealed to her clients' expectations. To achieve this, I emphasized the importance of a strategic design approach combined with emotional intuition. 

By delving into various inspirations and focusing on the right color scheme, typography, and visual elements, I was able to create a brand that was both elegant and sophisticated.

If you're a harpist (or have another unique niche) looking to set yourself apart in the industry, this episode is filled with valuable tips and discussions to guide you in crafting a memorable brand.

In this episode we share:

  • Carving out a unique niche as a harpist performer through a strong brand identity.
  • Understanding your client's personality and values can impact branding outcomes.
  • Implementing versatile aspects that connect with diverse target audiences and event settings.
  • How you can bring out emotional responses and unforgettable experiences with striking brand visuals and aesthetics.

Take a look at the branding from this episode:


Welcome to Aesthetically Speaking: The podcast for all things branding, design, and aesthetics for women in business.

On this show we’ll discuss the strategies that make brands of all sizes massively successful. I’m Rebecca, a brand strategist and designer and my sister, Abby is a lawyer with no design experience, here as my co-host! 

Have you ever wondered how to create a brand so cohesive people can recognize it a mile away, no matter where they see it? Do you ever struggle to capture the attention of your ideal client and KEEP it with a compelling brand and message? Are you ready to stand out as a unique and valuable service provider regardless of how “saturated” the market is? Aesthetically Speaking is for you!

We believe that your brand is the most valuable asset in your business and should be your greatest investment. As moms and entrepreneurs, we know how to use branding to put your business in front of the RIGHT people, get them EXCITED about your offer, and help your brand BLOW UP online, so you can make more impact *and* more money.

Every week on (insert date here), we’ll discuss a unique branding challenge and analyze different aspects of creating a unique and high-value brand for YOUR business.

Thanks for reading!
♡♡♡ Rebecca


Ep. 57 | How to Announce Your New Brand Strategically

Jun 11, 2024

Ep. 53 | A Personal Update from Abby & Rebecca

May 28, 2024

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Pricing + Services Guide

Want to see what a Rebecca Peterson Studio brand would look like for YOUR business? Find out exactly what's included in each of my done-for-you packages and what kind of transformation you can expect from these brand strategy and design services.

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