Ep. 11 | E is for The Enneagram: Using Your Personality in Your Brand PART TWO

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Episode Summary

Last week we introduced the enneagram which can teach you a lot about yourself. 

In this episode of Aesthetically Speaking, we continue with part two of the Enneagram series and give insights into Enneagram types five through nine.

We covered types 1-4 in episode 10, and in this episode, we walk through enneagram types 5-9 which are:  type 5, the investigator or observer; type 6, the loyalist or skeptic; type 7: the enthusiast; type 8, the challenger; and type 9, the peacemaker. 

For each type, Abby shares her knowledge of the enneagram types, and Rebecca gives some brand strategy advice to match the motivation of each enneagram type. We also identify brands that share the same core desires.

In this episode Rebecca & Abby share:

• Abby shares the way she identifies as a type 5 and how she feels it relates to her career as a lawyer
• Who type 5s tend to gravitate toward in a friendship
• Common misconceptions of a certain enneagram type
• Branding designs for each of the enneagram types
• Identifying as a type 9 and Rebecca’s views on Minky Couture
• Strengths and weaknesses of each enneagram type, and how this knowledge can help you market your business
• Well-known brands that fit each type

Resources:

• The Enneagram Institute
• @yourenneagramcoach
• All the Light We Cannot See: A Novel by Anthony Doerr
• The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power by Shoshana Zuboff

Welcome to Aesthetically Speaking: The podcast for all things branding, design, and aesthetics for women in business.

On this show we’ll discuss the strategies that make brands of all sizes massively successful. I’m Rebecca, a brand strategist and designer and my sister, Abby is a lawyer with no design experience, here as my co-host! 

Have you ever wondered how to create a brand so cohesive people can recognize it a mile away, no matter where they see it? Do you ever struggle to capture the attention of your ideal client and KEEP it with a compelling brand and message? Are you ready to stand out as a unique and valuable service provider regardless of how “saturated” the market is? Aesthetically Speaking is for you!

We believe that your brand is the most valuable asset in your business and should be your greatest investment. As moms and entrepreneurs, we know how to use branding to put your business in front of the RIGHT people, get them EXCITED about your offer, and help your brand BLOW UP online, so you can make more impact *and* more money.

Every TUESDAY, we’ll discuss a unique branding challenge and analyze different aspects of creating a unique and high-value brand for YOUR business.