Ep. 6 | Branding Challenge for Eliza: Reporter, Journalist & Educator

branding challenge podcast May 30, 2023
Rebecca Peterson Studio | Brand + Website Design
Ep. 6 | Branding Challenge for Eliza: Reporter, Journalist & Educator

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Join us as we talk through how Rebecca came up with a brand for our sister Eliza, and what all goes behind coming up with a brand that is not set to one specific idea. 

Eliza is the 5th of the 7 siblings and is currently a journalist who is also debating on whether or not she wants to pivot careers and go into the education field as a teacher. 

Rebecca designed a brand that not only fits the personality of Eliza as a person, but a brand that could carry her through whichever field she decides to go with long term. Not only does Rebecca explain how she came up with the design for Eliza’s brand, but the challenges she faced along the way.

In this episode Rebecca & Abby share:

  • How to choose elements of a brand that will carry through multiple careers.
  • The planning on how to incorporate elements of importance into the brand.
  • Ways in which a logo can bring out so much more meaning than what it looks like.
  • The challenges of branding between different careers.

Take a look at the branding from this episode:




Welcome to Aesthetically Speaking: The podcast for all things branding, design, and aesthetics for women in business.

On this show we’ll discuss the strategies that make brands of all sizes massively successful. I’m Rebecca, a brand strategist and designer and my sister, Abby is a lawyer with no design experience, here as my co-host! 

Have you ever wondered how to create a brand so cohesive people can recognize it a mile away, no matter where they see it? Do you ever struggle to capture the attention of your ideal client and KEEP it with a compelling brand and message? Are you ready to stand out as a unique and valuable service provider regardless of how “saturated” the market is? Aesthetically Speaking is for you!

We believe that your brand is the most valuable asset in your business and should be your greatest investment. As moms and entrepreneurs, we know how to use branding to put your business in front of the RIGHT people, get them EXCITED about your offer, and help your brand BLOW UP online, so you can make more impact *and* more money.

Every TUESDAY, we’ll discuss a unique branding challenge and analyze different aspects of creating a unique and high-value brand for YOUR business.

Thanks for reading!
♡♡♡ Rebecca


Ep. 57 | How to Announce Your New Brand Strategically

Jun 11, 2024

Ep. 53 | A Personal Update from Abby & Rebecca

May 28, 2024

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