Ep. 2 | Brand Challenge for Andrew: PhD Candidate, Big Nerd, and Aspiring History Professor

branding challenge podcast May 09, 2023
Rebecca Peterson Studio | Brand + Website Design
Ep. 2 | Brand Challenge for Andrew: PhD Candidate, Big Nerd, and Aspiring History Professor

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This episode starts the branding challenges that we will be doing throughout the show. Every now and then we will be releasing a challenge episode in which Abby gives Rebecca a person to design a brand for.

To start the challenges off, and because we come from a large family, Rebecca will be coming up with a brand for each of our siblings. This episode will cover our brother Andrew, who is a history professor with a very educational background…think books, libraries, etc.

Join us as Rebecca discusses how she came up with a strategy to design a brand for Andrew, and the logo, fonts, and colors she came up with.

In this episode we share:

  • The initial process taken to design a brand
  • The elements chosen based on Andrew’s background, career, and overall aesthetic
  • Details that were put in to make this brand unique and custom
  • How colors were used throughout this brand

Take a look at the branding from this episode: 


Welcome to Aesthetically Speaking: The podcast for all things branding, design, and aesthetics for women in business.

On this show we’ll discuss the strategies that make brands of all sizes massively successful. I’m Rebecca, a brand strategist and designer and my sister, Abby is a lawyer with no design experience, here as my co-host! 

Have you ever wondered how to create a brand so cohesive people can recognize it a mile away, no matter where they see it? Do you ever struggle to capture the attention of your ideal client and KEEP it with a compelling brand and message? Are you ready to stand out as a unique and valuable service provider regardless of how “saturated” the market is? Aesthetically Speaking is for you!

We believe that your brand is the most valuable asset in your business and should be your greatest investment. As moms and entrepreneurs, we know how to use branding to put your business in front of the RIGHT people, get them EXCITED about your offer, and help your brand BLOW UP online, so you can make more impact *and* more money.

Every week on (insert date here), we’ll discuss a unique branding challenge and analyze different aspects of creating a unique and high-value brand for YOUR business.


Thanks for reading!
♡♡♡ Rebecca


Ep. 57 | How to Announce Your New Brand Strategically

Jun 11, 2024

Ep. 53 | A Personal Update from Abby & Rebecca

May 28, 2024

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