Ep. 7 | C is for Color: The Psychology of Colors in Branding

a to z of branding brand design/aesthetics podcast Jun 06, 2023
Rebecca Peterson Studio | Brand + Website Design
Ep. 7 | C is for Color: The Psychology of Colors in Branding

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Episode Summary

Do you feel like you've tried everything to enhance your personal brand, but still feel like something is missing? Are you tired of being told to just pick a color without understanding the significance behind it?

If so, you're not alone. Let's face it, choosing colors for your brand can be overwhelming and confusing. But what if I told you that understanding color theory and collaborating with clients can make all the difference?

In this episode, we'll explore the power of well-designed color palettes and the implications of trademarking colors on brand identity and strategy. Don't let ineffective color choices hold you back anymore. Join us and take your personal branding to the next level.


In this episode Rebecca & Abby share:

  • How to discover the significance of color theory in crafting a powerful brand presence.
  • Learning the benefits of collaborative decision-making with clients for meaningful color selection.
  • Enhancing your personal brand by utilizing appropriate color palettes.
  • Understanding the implications of trademarking colors on brand identity and strategy.
  • Companies choices for colors, such as: Apple vs Android, Google, Slack, and others.




Welcome to Aesthetically Speaking: The podcast for all things branding, design, and aesthetics for women in business.

On this show we’ll discuss the strategies that make brands of all sizes massively successful. I’m Rebecca, a brand strategist and designer and my sister, Abby is a lawyer with no design experience, here as my co-host! 

Have you ever wondered how to create a brand so cohesive people can recognize it a mile away, no matter where they see it? Do you ever struggle to capture the attention of your ideal client and KEEP it with a compelling brand and message? Are you ready to stand out as a unique and valuable service provider regardless of how “saturated” the market is? Aesthetically Speaking is for you!

We believe that your brand is the most valuable asset in your business and should be your greatest investment. As moms and entrepreneurs, we know how to use branding to put your business in front of the RIGHT people, get them EXCITED about your offer, and help your brand BLOW UP online, so you can make more impact *and* more money.

Every TUESDAY, we’ll discuss a unique branding challenge and analyze different aspects of creating a unique and high-value brand for YOUR business.

Thanks for reading!
♡♡♡ Rebecca


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