Ep. 1 | Rebranding Our Podcast Before It Even Started

podcast May 09, 2023
Rebecca Peterson Studio | Brand + Website Design
Ep. 1 | Rebranding Our Podcast Before It Even Started

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Coming up with a brand can be a daunting task. But when you come up with one you love, the excitement hits….until it doesn’t.

When we were going through the process of launching our new podcast, we found out that our great idea of a podcast name (Big Brand Energy) was not only taken, but trademarked. 

Before we begin discussing all things branding and design in business as we will on our regular podcast episodes, we decided that since we have to rebrand before we even get started, that we would record the process of us finding a new podcast name as our first episode.

With Rebecca being a brand strategist & web designer, and Abby being the lawyer who provides her words of wisdom and legal expertise…we go through a process that not only leads us to a new brand, but one we are excited about. Listen as we talk about naming our podcast, the branding, and what goes behind a trademark.

In this episode Rebecca & Abby share:

  • How branding works and what to consider when branding yourself
  • Starting over with the branding of their podcast before even launching
  • The ways in which Rebecca strategizes how she comes up with a brand
  • Taking what they liked about the first branding idea, to come up with the new one
  • How branding is more than just a name and colors
  • When and how to use a trademark with your brand

Take a Look at the Branding for This Episode:

Connect with Rebecca:


Welcome to Aesthetically Speaking: The podcast for all things branding, design, and aesthetics for women in business.

On this show we’ll discuss the strategies that make brands of all sizes massively successful. I’m Rebecca, a brand strategist and designer and my sister, Abby is a lawyer with no design experience, here as my co-host! 

Have you ever wondered how to create a brand so cohesive people can recognize it a mile away, no matter where they see it? Do you ever struggle to capture the attention of your ideal client and KEEP it with a compelling brand and message? Are you ready to stand out as a unique and valuable service provider regardless of how “saturated” the market is? Aesthetically Speaking is for you!

We believe that your brand is the most valuable asset in your business and should be your greatest investment. As moms and entrepreneurs, we know how to use branding to put your business in front of the RIGHT people, get them EXCITED about your offer, and help your brand BLOW UP online, so you can make more impact *and* more money.

Every week on (insert date here), we’ll discuss a unique branding challenge and analyze different aspects of creating a unique and high-value brand for YOUR business.


Thanks for reading!
♡♡♡ Rebecca


Ep. 55 | Dos and Don'ts of Applying Your Brand to Your Website

May 21, 2024

Ep. 54 | 5 Signs It's Time to Rebrand Your Business

May 14, 2024

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Pricing + Services Guide

Want to see what a Rebecca Peterson Studio brand would look like for YOUR business? Find out exactly what's included in each of my done-for-you packages and what kind of transformation you can expect from these brand strategy and design services.

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