Ep. 13 | F is for Food: The Aesthetics of Food Photography, Restaurant Branding, Packaging Design, and More!

a to z of branding brand design/aesthetics podcast Jul 18, 2023
Rebecca Peterson Studio | Brand + Website Design
Ep. 13 | F is for Food: The Aesthetics of Food Photography, Restaurant Branding, Packaging Design, and More!

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Episode Summary

In this episode of Aesthetically Speaking, we dive into the world of food branding and design as we explore how aesthetics play a crucial role in buying, selling, and consuming food products. And how food is about more than just nourishment - it's an experience. 

Abby and I both share personal anecdotes about the power of food design and branding, discussing our recent dining experiences at various restaurants in both Dallas and Vegas.

We touch on the challenges of determining a target audience for food establishments, the importance of offering something unique, and the need to understand audience preferences to shape pricing and menu choices. 

You will hear about everything from the significance of well-designed cookbooks, videography, the importance of brand recognition, to branding faux pas I have seen within the industry.

Not only do we give our insights to the ins and outs of food, but Abby also touches on copyright issues surrounding recipes and the importance of maintaining a unique style as a creator. 

Overall, this episode delves into the multifaceted aspects of food aesthetics and provides insightful perspectives on how visual elements can enhance the dining experience.


In this episode Rebecca & Abby share:

  • The aesthetics of food photography, restaurant branding, and packaging design
  • Personal experiences and anecdotes related to dining out at different types of restaurants
  • The importance of authenticity and creating a unique brand identity for restaurants
  • Food quality versus overall atmosphere and experience
  • Rebecca’s restaurant faux pas
  • Abby shares her expertise on how copyright laws work when it comes to recipes



Welcome to Aesthetically Speaking: The podcast for all things branding, design, and aesthetics for women in business.

On this show we’ll discuss the strategies that make brands of all sizes massively successful. I’m Rebecca, a brand strategist and designer and my sister, Abby is a lawyer with no design experience, here as my co-host! 

Have you ever wondered how to create a brand so cohesive people can recognize it a mile away, no matter where they see it? Do you ever struggle to capture the attention of your ideal client and KEEP it with a compelling brand and message? Are you ready to stand out as a unique and valuable service provider regardless of how “saturated” the market is? Aesthetically Speaking is for you!

We believe that your brand is the most valuable asset in your business and should be your greatest investment. As moms and entrepreneurs, we know how to use branding to put your business in front of the RIGHT people, get them EXCITED about your offer, and help your brand BLOW UP online, so you can make more impact *and* more money.

Every TUESDAY, we’ll discuss a unique branding challenge and analyze different aspects of creating a unique and high-value brand for YOUR business.

Thanks for reading!
♡♡♡ Rebecca


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