Ep. 34 | N is for Naughty or Nice: Are You Making These Branding Mistakes?
Dec 26, 2023
Listen on:
Apple | Spotify | Amazon
Are you making these branding mistakes in your business? In episode 34 of the "Aesthetically Speaking" podcast, Abby and I provide valuable insights into the do's and don'ts of branding for 2023 and beyond. As we step into a new era of marketing and design, it's essential to take stock of our branding strategies to ensure we're creating a lasting and positive impact.
Let's dive into the key takeaways from the episode and explore how you can steer clear of naughty branding behaviors and adopt habits that fall on the nice list.
Living and Breathing Your Brand
It is so important to align your actions with your brand messaging. It's not just about what you say; it's about how you embody your brand values in your leadership and management. Are you living and breathing the character of your brand in your everyday interactions? It's crucial to lead by example and practice what you preach, as authenticity is the cornerstone of trust-building in branding.
Visual Congruence and Personalized Messaging
Your visual identity should align seamlessly with your brand's message. Consistency in design elements, colors, and typography creates a cohesive brand identity that resonates with your audience. Furthermore, incorporating personalized sign-offs in your communication adds an individual touch and humanizes your brand, fostering deeper connections with your customers.
The Evolution of Design Trends
We also dive into the evolution of design trends, predicting a shift from minimalist to maximalist design in 2024. Higher contrast colors and custom hand-drawn elements are poised to make a mark, offering a more luxurious and differentiated brand experience. Keeping an eye on emerging design trends and adaptability to changes will be pivotal for staying ahead in the ever-evolving landscape of branding and design.
Navigating Rebranding Risks
There can be risks of rebranding without a strategic approach. Drawing from a personal anecdote, we stress the importance of carefully considering the implications of a rebrand, especially when it comes to potential alienation of the original target audience. The key takeaway? Approach rebranding with a clear strategy and a deep understanding of your audience's preferences and expectations.
Customizing Canva Templates and Logo Elements
A crucial aspect discussed was the need to move beyond generic templates and elements in branding. With Canva becoming saturated with generic templates and predictable design elements, customizing templates to reflect your brand's uniqueness has become more important than ever. Additionally, we talk about the strategic use of design elements in logos, and the departure from overused, trendy elements like flowers, wreaths, and cursive fonts to avoid blending in with the crowd.
Looking Ahead to 2024
Branding behaviors serve as a compass for navigating the nuances of modern brand communication and design. By avoiding naughty branding mistakes and embracing the nice list of strategies and trends, businesses can chart a course for enduring success in the dynamic landscape of branding and marketing.
It's time to reflect on your branding strategies and ensure you're geared up for a successful and impactful 2024. Keep these insights in mind as you navigate the exciting journey of shaping your brand's identity and messaging in the year ahead.
Work with Rebecca:
- Brand + Website Design
- Personal Brand Mastery
- Brand in a Day
- Creative Partnership
- Client Case Studies
Previous Episodes/Blog Posts:
- Ep. 3 | A is for: Analyzing My Favorite Brands
- Ep. 5 | B is for: Branding for Babies
- Ep. 7 | C is for: Color Branding
- Ep. 8 | D is for: Doll - Branding The American Girl
- Ep. 10 | E is for: The Enneagram PART ONE
- Ep. 13 | F is for Food: The Aesthetics of Food Photography, Restaurant Branding, Packaging Design, and More!
- Ep. 15 | G is for Government - The Strategy and Design behind Govt Initiatives, Public Figures, and Transportation Signs
- Ep. 19 | H is for: How Branding Works, The Science, Psychology, and Artistry of Creating an Effective Brand
- Ep. 21 | I is for: Who is Your Ideal Client?
- Ep. 22 | J is for: My Journey to Become an Industry-Leading Brand Strategist and Creative Director
- Ep. 25 | K is for: Keeping Up with Trends in Business and Branding
- Ep. 26 | L is for: Logos
Connect with Rebecca:
Welcome to Aesthetically Speaking: The podcast for all things branding, design, and aesthetics for women in business.
On this show we’ll discuss the strategies that make brands of all sizes massively successful. I’m Rebecca, a brand strategist and designer and my sister, Abby is a lawyer with no design experience, here as my co-host!
Have you ever wondered how to create a brand so cohesive people can recognize it a mile away, no matter where they see it? Do you ever struggle to capture the attention of your ideal client and KEEP it with a compelling brand and message? Are you ready to stand out as a unique and valuable service provider regardless of how “saturated” the market is? Aesthetically Speaking is for you!
We believe that your brand is the most valuable asset in your business and should be your greatest investment. As moms and entrepreneurs, we know how to use branding to put your business in front of the RIGHT people, get them EXCITED about your offer, and help your brand BLOW UP online, so you can make more impact *and* more money.
Every TUESDAY, we’ll discuss a unique branding challenge and analyze different aspects of creating a unique and high-value brand for YOUR business.
