Ep. 15 | G is for Government: The Strategy and Design behind Govt. Initiatives, Public Figures, and Transportation Signs

a to z of branding brand design/aesthetics brand messaging podcast Aug 01, 2023
Rebecca Peterson Studio | Brand + Website Design
Ep. 15 | G is for Government: The Strategy and Design behind Govt. Initiatives, Public Figures, and Transportation Signs

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Episode Summary

This week we are on the letter “G” in the alphabet which is for government branding. Before you skip this episode, let us justify why we think this is going to be relevant and interesting because we're thinking not just of the government, but public use, standardization, all of the things that go into something being for “everybody.” 

In this episode we discuss everything from real-life examples, such as confusing signage for a youth mentorship program and a well-executed branding for an old junkyard. To the challenges of designing presentations for the legal field, where complex information needs to be made accessible while maintaining credibility, the power of symbols, colors, and standardized design systems, as well as the importance of aligning brand messaging with the values and audience of a particular brand.

Overall, this episode showcases the fascinating intersection of design, strategy, and communication in government initiatives, public figures, and transportation signs, illustrating how visuals can shape our understanding and engagement with the world around us.

In this episode Rebecca & Abby share:

  • Design choices playing a crucial role in government initiatives, public figures, and transportation signs
  • Design choices (good and bad), including symbol selection and typography
  • The value of standardization and sticking to your brand values
  • Standardization in signage, such as using consistent colors and symbols


 Previous Episodes/Blog Posts:


Welcome to Aesthetically Speaking: The podcast for all things branding, design, and aesthetics for women in business.

On this show we’ll discuss the strategies that make brands of all sizes massively successful. I’m Rebecca, a brand strategist and designer and my sister, Abby is a lawyer with no design experience, here as my co-host! 

Have you ever wondered how to create a brand so cohesive people can recognize it a mile away, no matter where they see it? Do you ever struggle to capture the attention of your ideal client and KEEP it with a compelling brand and message? Are you ready to stand out as a unique and valuable service provider regardless of how “saturated” the market is? Aesthetically Speaking is for you!

We believe that your brand is the most valuable asset in your business and should be your greatest investment. As moms and entrepreneurs, we know how to use branding to put your business in front of the RIGHT people, get them EXCITED about your offer, and help your brand BLOW UP online, so you can make more impact *and* more money.

Every TUESDAY, we’ll discuss a unique branding challenge and analyze different aspects of creating a unique and high-value brand for YOUR business.

Thanks for reading!
♡♡♡ Rebecca


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