Ep. 14 | Branding Challenge for Jonathan: CPA, Tax Advisor, Perfectionist, and All Around Good Guy

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Episode Summary

Before we get into this week’s brand challenge, let’s talk about what is new in the world, the new app, Threads. We wanted to talk about how we feel about it, the branding, and the overall functionality of this newly talked about app versus how it compares to Twitter, Instagram, and any other social media app.

As for the branding challenge in this episode, we discuss the unique brand for our brother, Jonathan. Not only is Jonathan a CPA and tax advisor, he is a perfectionist and all around a good guy. With his sporty and creative personality in mind, an ordinary accountant brand would not do. We dive into how his brand came to be. Knowing his preferred brands, typical wardrobe, love for sports and fluency in Japanese, all helped in putting this brand together. 

After creating this brand for Jonathan, I am not sure how I will be able to top this in further branding challenges.

In this episode Rebecca & Abby share:

• Our thoughts on the new app Threads
• How Jonathanl’s love for sports and his creativity is reflected in his brand
• How to incorporate a mascot into a brand
• Using the stereotype of an accountant to capture what the brand should not be

Take a look at the branding from this episode:

 Previous Episodes/Blog Posts:

Welcome to Aesthetically Speaking: The podcast for all things branding, design, and aesthetics for women in business.

On this show we’ll discuss the strategies that make brands of all sizes massively successful. I’m Rebecca, a brand strategist and designer and my sister, Abby is a lawyer with no design experience, here as my co-host! 

Have you ever wondered how to create a brand so cohesive people can recognize it a mile away, no matter where they see it? Do you ever struggle to capture the attention of your ideal client and KEEP it with a compelling brand and message? Are you ready to stand out as a unique and valuable service provider regardless of how “saturated” the market is? Aesthetically Speaking is for you!

We believe that your brand is the most valuable asset in your business and should be your greatest investment. As moms and entrepreneurs, we know how to use branding to put your business in front of the RIGHT people, get them EXCITED about your offer, and help your brand BLOW UP online, so you can make more impact *and* more money.

Every TUESDAY, we’ll discuss a unique branding challenge and analyze different aspects of creating a unique and high-value brand for YOUR business.