Ep. 52 | Behind the Brand: Creating a Powerful Brand for Mama Bear and Disabilities Advocate Courtney Burnett

podcast Apr 30, 2024
Rebecca Peterson Studio | Brand + Website Design
Ep. 52 | Behind the Brand: Creating a Powerful Brand for Mama Bear and Disabilities Advocate Courtney Burnett

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In episode 52 of Aesthetically Speaking, I sit down with my client, Courtney Burnett, an advocate for children with special needs and a trailblazer in creating educational and employment opportunities for individuals with disabilities. Courtney’s inspiring journey and powerful brand development offer invaluable insights for anyone looking to make a meaningful impact in their community.

Advocacy and Empowerment

Courtney's dedication shines through her advocacy work, where she assists families in enhancing their children's Individualized Education Programs (IEP) and provides mentorship for moms tackling caregiver responsibilities. Her initiatives go beyond typical advocacy, aiming to improve not only immediate educational settings but also long-term inclusion and employment for adults with disabilities through innovative projects like a food truck run by individuals with disabilities.

The Power of Effective Branding

One of the most compelling aspects of Courtney’s story is her strategic approach to branding. Transitioning to a flat-rate model, Courtney's services saw a 306% growth in the last year alone. This episode delves into the transformation and the significant role that cohesive and professional branding played in propelling her advocacy services to new heights.

A Resource for Parents

Courtney’s ebook, "Starting Point," is highlighted in the episode as a critical resource. This journal-like guide assists parents in navigating the complex terrain of advocating for their children. It’s a testament to Courtney’s commitment to empowering parents with the knowledge and tools necessary to support their children effectively.

Collaboration Over Conflict

Understanding the intricacies of education, Courtney emphasizes the necessity of fostering non-divisive relationships with school administrations. Her work includes ensuring legal compliance and advocating for the use of assistive technology to aid student development, all while maintaining a collaborative spirit to reform a fundamentally flawed system.

The Transformative Impact of a Unified Brand

Courtney's story highlights the crucial nature of branding in the advocacy sector. By working with Rebecca Peterson Studio, she was able to refine her brand’s messaging, making it not only more professional but also more reflective of her personal journey and professional ethos. This alignment has significantly enhanced client engagement and satisfaction.

Expansion and New Horizons

As we look to the future, Courtney discusses the expansion of her business and the introduction of new services, such as the trademarked "IEP in a Day." These developments promise to further enhance the support available to families and educational professionals alike.

The Power of Advocacy and Brand Cohesion

This episode not only sheds light on the importance of solid branding in enhancing business growth and effectiveness but also celebrates the incredible impact of dedicated advocates like Courtney. Her journey is a compelling reminder of the power each individual has to effect change, particularly when armed with a clear vision and a strong brand.

Through her work, Courtney continues to inspire and support countless families, helping them to navigate the often challenging landscape of special education and disability advocacy. 


Connect with Courtney: 


Work with Rebecca:


Welcome to Aesthetically Speaking: The podcast for all things branding, design, and aesthetics for women in business.

On this show we’ll discuss the strategies that make brands of all sizes massively successful. I’m Rebecca, a brand strategist and designer and my sister, Abby is a lawyer with no design experience, here as my co-host! 

Have you ever wondered how to create a brand so cohesive people can recognize it a mile away, no matter where they see it? Do you ever struggle to capture the attention of your ideal client and KEEP it with a compelling brand and message? Are you ready to stand out as a unique and valuable service provider regardless of how “saturated” the market is? Aesthetically Speaking is for you!

We believe that your brand is the most valuable asset in your business and should be your greatest investment. As moms and entrepreneurs, we know how to use branding to put your business in front of the RIGHT people, get them EXCITED about your offer, and help your brand BLOW UP online, so you can make more impact *and* more money.

Every TUESDAY, we’ll discuss a unique branding challenge and analyze different aspects of creating a unique and high-value brand for YOUR business.

Thanks for reading!
♡♡♡ Rebecca


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