Ep. 49 | Behind the Brand: Finding Your True Identity as a High-Ticket Coach with Kolette Hall

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In this week’s episode, I had an amazing conversation with my friend and client, life coach Kolette Hall, discussing her experience working with me to help unveil her brand identity.

What began as a quest for personal development post the loss of her husband, manifested into a thriving coaching enterprise for high achievers. Kolette shares her initial reluctance to embrace the color choices I delivered to her, but she has now learned to love the brand's orange hue—a testament to the willingness to trust the rebranding journey. A color not just chosen for aesthetic but for its symbolic energy and balance reflecting the business's core values.

The Underlying Strengths and Foundations

Kolette, formerly perceived as a grief or relationship coach, discovered her genuine calling lay within the realm of time management—or, more precisely, mind management over time. Her transformative tagline, 'manage your mind, reclaim your time,' embraces this philosophy. I wanted to highlight the importance of simplification, revealing how Kolette dissolves complex problems into accessible solutions for her clients.

Molding an Authentic Brand

The rebranding encompasses more than visuals; it embodies soul-searching. I was able to weave Kolette's authentic attributes into her brand, resonating with an audience that extends beyond visual appeal. Her monogram, revealing personal significance, anchors her unique visual identity.

Embracing Change, Targeting Growth

Through insightful discussion, Kolette discovered the power of focused clientele targeting. This resulted in a pivotal shift from mainly female clients to acknowledging her preference for also coaching men…which is the reason I brought the orange into the color palette. 

Potential Ventures

During this episode, Kolette and I were able to brainstorm possibilities of innovative projects—ranging from accessible introductory offerings to premium, impactful experiences. I value Kolette's capacity to revolutionize beliefs within a single interaction, calling attention to a more profound level of service delivery.

The Art of Branding as Personal Evolution

Kolette and I will continue our strategic partnership to find the next best offer for her. This episode not only decodes the essence of the rebranding journey but also exemplifies how it can catalyze growth in all facets of life.

Connect with Kolette: 

• Instagram - @kolettehall
• Website - kolettehall.com
• Book - Messy Victories
   

Work with Rebecca:

• Brand + Website Design
• Personal Brand Mastery 
• Brand in a Day
• Creative Partnership
• Client Case Studies

Welcome to Aesthetically Speaking: The podcast for all things branding, design, and aesthetics for women in business.

On this show we’ll discuss the strategies that make brands of all sizes massively successful. I’m Rebecca, a brand strategist and designer and my sister, Abby is a lawyer with no design experience, here as my co-host! 

Have you ever wondered how to create a brand so cohesive people can recognize it a mile away, no matter where they see it? Do you ever struggle to capture the attention of your ideal client and KEEP it with a compelling brand and message? Are you ready to stand out as a unique and valuable service provider regardless of how “saturated” the market is? Aesthetically Speaking is for you!

We believe that your brand is the most valuable asset in your business and should be your greatest investment. As moms and entrepreneurs, we know how to use branding to put your business in front of the RIGHT people, get them EXCITED about your offer, and help your brand BLOW UP online, so you can make more impact *and* more money.

Every TUESDAY, we’ll discuss a unique branding challenge and analyze different aspects of creating a unique and high-value brand for YOUR business.