Ep. 48 | Behind the Brand: Big Investments = BIG Success for Systems Strategist Melanie Oates

podcast Apr 02, 2024
Rebecca Peterson Studio | Brand + Website Design
Ep. 48 | Behind the Brand: Big Investments = BIG Success for Systems Strategist Melanie Oates

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In this week's episode of Aesthetically Speaking, I had the pleasure of speaking to one of my amazing clients, Melanie Oates, a systems strategist whose big investments in her business have resulted in monumental success. Over the course of our conversation, we explored the transformation of Melanie's brand and her astute approach to business growth and garnering premium clients.

The Transformation Journey

Before beginning her collaboration with me, Melanie's business was operational but lacked the standout essence she aspired to embody. She was a tech consulting professional, helping alleviate the technical burden for small businesses, yet her branding failed to showcase her unique personality and expertise. A pivotal realization for Melanie was recognizing the mismatch between her skill set and her brand identity, leading her to seek a transformative rebranding experience.

Investing in Branding

Last year, 2023, marked a significant year for Melanie, with a conscious decision to invest in her business. This investment extended beyond monetary considerations, encompassing a deliberate choice to accentuate her brand image. Melanie’s dedication to upleveling her business, she knew she would need to make some investments to yield substantial returns. As she sought to elevate her business, the choice to invest in branding represented a necessary facet of her growth strategy.

The Branding Process

In the course of her rebranding journey, Melanie underwent a process that entailed both challenges and triumphs. Entrusting her brand in the hands of experts was an entirely new experience for her, which brought out the significance of her mindset in embracing the transformative journey. The strategic guidance and creative collaboration facilitated by Rebecca Peterson Studio allowed Melanie to navigate her brand's evolution with enthusiasm and clarity, leading to a resounding success that reflected in her enhanced brand identity.

The Core of Melanie's Brand

The most important part of Melanie's brand breakthrough lies in the harmonious fusion of sophistication and authority, complemented by her vibrant, yet elegant branding elements. Through her rebranding initiative, she sought to exude an air of premium professionalism, underlined by a nuanced appeal that resonated with her target clientele.

Growth and Future Endeavors

With her reinvigorated brand image, Melanie's ambition for 2024 revolves around fostering bonds with more premium clients, magnifying her business impact, and impacting the customer experience through seamless automation. Notably, her membership, the Tech VA Academy, stands testament to her commitment to aiding virtual assistants grappling with technology-related challenges, validating her stature as an industry leader with a commendable social footprint.

Melanie’s journey attests to the profound synergy between investment, holistic rebranding, and fervent dedication to a thriving business landscape. I am so proud to have played a part in Melanie’s beautiful branding evolution, one that serves as a testament to her authority and professionalism in the tech space.


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Welcome to Aesthetically Speaking: The podcast for all things branding, design, and aesthetics for women in business.

On this show we’ll discuss the strategies that make brands of all sizes massively successful. I’m Rebecca, a brand strategist and designer and my sister, Abby is a lawyer with no design experience, here as my co-host! 

Have you ever wondered how to create a brand so cohesive people can recognize it a mile away, no matter where they see it? Do you ever struggle to capture the attention of your ideal client and KEEP it with a compelling brand and message? Are you ready to stand out as a unique and valuable service provider regardless of how “saturated” the market is? Aesthetically Speaking is for you!

We believe that your brand is the most valuable asset in your business and should be your greatest investment. As moms and entrepreneurs, we know how to use branding to put your business in front of the RIGHT people, get them EXCITED about your offer, and help your brand BLOW UP online, so you can make more impact *and* more money.

Every TUESDAY, we’ll discuss a unique branding challenge and analyze different aspects of creating a unique and high-value brand for YOUR business.


Thanks for reading!
♡♡♡ Rebecca


Ep. 55 | Dos and Don'ts of Applying Your Brand to Your Website

May 21, 2024

Ep. 54 | 5 Signs It's Time to Rebrand Your Business

May 14, 2024

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