Ep. 50 | Behind the Brand: Consciously Creating a Well-Known Coaching Business with Amber Smith

podcast Apr 16, 2024
Rebecca Peterson Studio | Brand + Website Design
Ep. 50 | Behind the Brand: Consciously Creating a Well-Known Coaching Business with Amber Smith

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Navigating the crowded landscape of the coaching industry can be challenging. It requires more than just expertise and passion—establishing a powerful personal brand is crucial for standing out. Today on Aesthetically Speaking, I welcomed Amber Smith, a well-known name in the coaching business, especially for ambitious moms and entrepreneurs. Amber didn’t just build a business; she sculpted a brand that represents integrity, value, and growth. 

From Therapist to Coaching

Amber's journey didn't start with a clear roadmap for coaching. Initially aimed at becoming a therapist, her career took an inspired turn when she discovered her calling in life coaching. Amber’s natural progression into coaching other moms and entrepreneurs was not just a career choice—it was a personal evolution. When she launched her course, ProCoach, her business started to flourish, leading to a fully booked client roster and an impressive six-figure year. But as her business outgrew her original branding, Amber felt she needed a brand that would grow with her.

Embracing Growth

Amber knew she needed to elevate her brand to mirror her business's evolution and turned to me for a fresh branding strategy. My approach wasn't merely about aesthetics—it was about branding through who I knew Amber could become. Amber lets us in on how the branding process became an internal coaching session that aligned her business aspirations with her future self. The result? A brand symbolized by a memorable logo that resonates with Amber’s identity and goals.

More Than Just a Logo

During our conversation, I wanted to stress the significance of a brand that’s recognizable and infused with meaning. Basically how people often mirror those closest to them, like pets or partners. It’s about developing a visual language that speaks volumes about who you are and what you stand for, without saying a word.

The Journey from Obscurity to Recognition

Amber openly shared her initial fears about investing in branding that might not align with her future self. I was quick to reassure her that branding is a dynamic process, meant to grow and adapt with your business. Amber’s newfound branding appealed not only to her but also to her clients, helping her make the transition from a best-kept secret of the coaching world to a celebrated and successful figure.

Investment That Pays Off

Throughout the episode, Amber repeatedly emphasized the importance of investing in the right places. Just like finding the right coach, the right investment can catapult your business to new heights. For Amber, coming to me for branding expertise was just that—an investment that deeply understood her vision and gave her confidence in her brand.

A Reflection of Values and Vision

When you think of strong brands, it’s not just their visual appeal that hooks you, but the story and values they convey. Amber shared how her branding was not merely a superficial makeover—it was a comprehensive reinterpretation of her values and integrity, and her commitment to adding positive value to the world.

This conversation with Amber highlights the importance of conscious branding in a coaching business. It's more than colors and fonts—it’s about crafting an authentic image that captures your essence and communicates your unique value to the world. It’s about positioning yourself not just for the market of today, but for a future filled with limitless possibilities.


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Welcome to Aesthetically Speaking: The podcast for all things branding, design, and aesthetics for women in business.

On this show we’ll discuss the strategies that make brands of all sizes massively successful. I’m Rebecca, a brand strategist and designer and my sister, Abby is a lawyer with no design experience, here as my co-host! 

Have you ever wondered how to create a brand so cohesive people can recognize it a mile away, no matter where they see it? Do you ever struggle to capture the attention of your ideal client and KEEP it with a compelling brand and message? Are you ready to stand out as a unique and valuable service provider regardless of how “saturated” the market is? Aesthetically Speaking is for you!

We believe that your brand is the most valuable asset in your business and should be your greatest investment. As moms and entrepreneurs, we know how to use branding to put your business in front of the RIGHT people, get them EXCITED about your offer, and help your brand BLOW UP online, so you can make more impact *and* more money.

Every TUESDAY, we’ll discuss a unique branding challenge and analyze different aspects of creating a unique and high-value brand for YOUR business.


Thanks for reading!
♡♡♡ Rebecca


Ep. 55 | Dos and Don'ts of Applying Your Brand to Your Website

May 21, 2024

Ep. 54 | 5 Signs It's Time to Rebrand Your Business

May 14, 2024

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