Ep. 47 | Behind the Brand: Selling a Successful Ecommerce Business and Becoming a Coach with Kaelynn Priest

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Today we dive behind the brand into the inspirational journey of Kaelynn Priest—a seasoned entrepreneur, life, and business coach who has reshaped the essence of her brand to mirror the creativity and vivacity of her spirit. Our latest episode, "Behind the Brand: Selling a Successful Ecommerce Business and Becoming a Coach with Kaelynn Priest," explored the transformation of Kaelynn's business and how a profound rebranding strengthened not only her business's profitability but also her personal growth and coaching methods.

A Rebrand that Speaks Volumes

Without a clear-cut expectation for the outcome, Kaelynn trusted me with the amazing task of guiding her through a rebranding. Success was not just met—it soared beyond as the rebrand captured Kaelynn's dynamic personality, leading to a remarkable increment in income. Within just months, this evolution brought newfound confidence to Kaelynn's online presence, with course launches and coaching income both reaching new heights.

A Complete Package

What the new branding did was not just altering visuals—it encapsulated a comprehensive package, including compelling messaging and a solid identity that resonated deeply with her target audience. The reveal, executed through a story slideshow, not only promoted transparency with her followers but substantially bolstered client feedback and business results. The rebranding was more than just a facelift; it was the heart of her ethos, now beautifully showcased for the world to connect with.

Entrepreneurship and Coaching Synergy

Our conversation shed light on Kaelynn's entrepreneurial voyage—from her initial wedding floral design business, transitioning into the innovative wooden baby products venture, Poppyseed Play, which peaked with partnerships like Nordstrom and West Elm. Post the sale of Poppyseed Play, Kaelynn created an Etsy course, segueing into life and business coaching—a testament to her versatility and drive to constantly evolve.

Beyond Strategies - Internal Growth

A fascinating aspect of our talk was Kaelynn's internal shift. With my support in her rebrand, she no longer identifies as a 'newbie coach'; she embodies her role as an 'elite coach,' already owning her expertise and accomplishments. Her candidness revealed her growth and the power of impactful branding to transform an entrepreneur's self-perception.

The Greenhouse

A new chapter for Kaelynn is "The Greenhouse," an innovative coaching program designed to fuse the essence of lifestyle and business growth. This initiative embodies Kaelynn's heartfelt mission: to establish that business success and a fulfilling life are not mutually exclusive—dispelling the myth they often are.

Next Steps

The episode wouldn't be complete without touching on Kaelynn's creative approach to reworking her branding alongside a skilled designer, focusing on differentiating her unique coaching value proposition. This plays into the belief that business should be a reflection of one’s creative self since it's a constant in one's daily life.

As we wrapped up the episode, it became apparent that Kaelynn's story is not just about rebranding; it’s about patience, the power of personal reflection, and the courage to redefine one's purpose. It's a narrative that urges entrepreneurs to embrace their journey with conviction and authenticity.

Connect with Kaelynn: 

• Instagram - @kaelynn.priest
• Website - kaelynnpriest.com
• Podcast - The Wholehearted Business Podcast

Work with Rebecca:

• Brand + Website Design
• Personal Brand Mastery 
• Brand in a Day
• Creative Partnership
• Client Case Studies

Welcome to Aesthetically Speaking: The podcast for all things branding, design, and aesthetics for women in business.

On this show we’ll discuss the strategies that make brands of all sizes massively successful. I’m Rebecca, a brand strategist and designer and my sister, Abby is a lawyer with no design experience, here as my co-host! 

Have you ever wondered how to create a brand so cohesive people can recognize it a mile away, no matter where they see it? Do you ever struggle to capture the attention of your ideal client and KEEP it with a compelling brand and message? Are you ready to stand out as a unique and valuable service provider regardless of how “saturated” the market is? Aesthetically Speaking is for you!

We believe that your brand is the most valuable asset in your business and should be your greatest investment. As moms and entrepreneurs, we know how to use branding to put your business in front of the RIGHT people, get them EXCITED about your offer, and help your brand BLOW UP online, so you can make more impact *and* more money.

Every TUESDAY, we’ll discuss a unique branding challenge and analyze different aspects of creating a unique and high-value brand for YOUR business.