Ep. 51 | Behind the Brand: Starting a Movement in the World of Anti-Pornography with Sara Brewer
Apr 23, 2024
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Continuing the amazing conversations with my clients, our latest episode on Aesthetically Speaking, "Behind the Brand: Starting a Movement in the World of Anti-Pornography with Sara Brewer," unveils the journey of an extraordinary coach determined to reshape the narrative around pornography. Sara's story is not just one of personal growth and professional evolution, but it's also a testament to the influence of strategic branding.
Understanding the Need for a Rebrand
From the intimate revelation of her partner's struggles with pornography in college to the inception of a full-fledged mission to help others, Sara's path has been a purposeful one. Her academic background in recreational therapy and business sense propelled her towards life coaching. However, it wasn't until she began to delve into the complexities of unwanted porn use that she recognized the potential for wider impact.
Adapting to Platform Limitations
In our episode, Sara acknowledges the limits of platforms like Instagram in conveying the depth of her message – a challenge familiar to many in this digital age. Instagram demands short content, while Sara's nuanced topic requires contemplation, sparking the need for a transformation in her approach to reach and educate a broader audience.
The Power of Professional Collaboration
Sara's gratitude for the Rebecca Peterson Studio expertise is palpable – branding isn't just about aesthetics; it's about effective communication. Sara needed someone who could translate her mission into a visual narrative that welcomed and reassured, not intimidated. She emphasizes how our insights into professional brand photos, the tone of messaging, and the visual elements necessary for communication, turned her brand into the embodiment of her mission.
Evolution of the Brand
Sara's rebrand from her personal endeavors to the more encompassing Center For Overcoming Pornography was a strategic yet organic shift. The rebranding mirrors the evolution of her work, showcasing a vision that's both research-based and results-focused. Despite the slower-than-anticipated progression, the rebrand focuses on authenticity, ensuring every team member is aligned with the mission before its launch.
Removing Stigma and Shame
Perhaps one of the most notable aspects of Sara's work is her dedication to removing stigma. She reveals her discovery of the direct correlation between shame and binging behaviors in the context of pornography. Thus, her programs concentrate on handling the underlying emotional struggles, reinforcing integrity and control, and fostering a shame-free environment.
Scaling Impact
Bringing her expertise and the Rebecca Peterson Studio strategic branding know-how to a wider audience, Sara initiated the "Overcome Pornography For Good" program. Since its launch, the program has welcomed over 1200 students, marking a transition from one-on-one coaching to scalable group sessions – a reinvention that allows Sara to transform her mission into a movement.
Invitation to a Deeper Dialogue
I encourage you to engage with Sara's work beyond the podcast. Her comprehensive free class extends an invitation for deeper learning and self-help. Additionally, her own podcast and Instagram offer further insights and support for those navigating the complexities of pornography use.
Connect with Sara:
- Instagram - @sarabrewercoaching
- Website - www.centerforovercomingpornography.com
- Podcast - Overcome Pornography for Good
- FREE Masterclass
Work with Rebecca:
- Brand + Website Design
- Personal Brand Mastery
- Brand in a Day
- Creative Partnership
- Client Case Studies
Previous Episode/Blog Post:
- Ep. 47 | Behind the Brand: Selling a Successful Ecommerce Business and Becoming a Coach with Kaelynn Priest
- Ep. 48 | Behind the Brand: Big Investments = BIG Success for Systems Strategist Melanie Oates
- Ep. 49 | Behind the Brand: Finding Your True Identity as a High-Ticket Coach with Kolette Hall
- Ep. 50 | Behind the Brand: Consciously Creating a Well-Known Coaching Business with Amber Smith
Connect with Rebecca:
Welcome to Aesthetically Speaking: The podcast for all things branding, design, and aesthetics for women in business.
On this show we’ll discuss the strategies that make brands of all sizes massively successful. I’m Rebecca, a brand strategist and designer and my sister, Abby is a lawyer with no design experience, here as my co-host!
Have you ever wondered how to create a brand so cohesive people can recognize it a mile away, no matter where they see it? Do you ever struggle to capture the attention of your ideal client and KEEP it with a compelling brand and message? Are you ready to stand out as a unique and valuable service provider regardless of how “saturated” the market is? Aesthetically Speaking is for you!
We believe that your brand is the most valuable asset in your business and should be your greatest investment. As moms and entrepreneurs, we know how to use branding to put your business in front of the RIGHT people, get them EXCITED about your offer, and help your brand BLOW UP online, so you can make more impact *and* more money.
Every TUESDAY, we’ll discuss a unique branding challenge and analyze different aspects of creating a unique and high-value brand for YOUR business.
