Ep. 24 | The Rebrand of Self-Made Mama with Marketing Consultant, Melissa Rodgers

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Have you ever wondered what it looks like for an established business to go through the process of rebranding? Today, you're gonna find out. I invited my close friend, business coach and marketing expert, Melissa Rogers to be on the podcast. She has been in the online business space for a long time and has seen many evolutions. Melissa shared with us about the evolution in her own business over the last year in transitioning from the Self-Made Mama to a more personal brand, Melissa Rogers. We talked through the logistics, the technical stuff, the decisions that she had to make, as well as the visual details, what design challenges she faced, and choices she made to elevate her brand and her ideal client. 

The Importance of Brand Strategy in Rebranding

During the podcast episode, Melissa shares that she recently underwent a rebranding process, transitioning from her previous brand, The Self-Made Mama, to Melissa Rogers. Previously, she had not fully recognized the significance of brand strategy in her business. However, this rebranding journey shed light on the importance of a well-designed brand to elevate and target her ideal clients effectively. As an entrepreneur, take note of the critical role brand strategy plays in attracting the right audience, establishing credibility, and positioning yourself in the market.

Differentiating Advice and Coaching

While Melissa acknowledges that she is a mindset coach and marketing consultant, she draws a clear distinction between providing actionable advice and true coaching. She prioritizes practical analysis using data rather than engaging in spiritual or woo-woo marketing strategies. As an entrepreneur, understanding the difference between advice and coaching can help you make informed decisions and achieve tangible results.

Overcoming Business Plateaus

Melissa openly shares her challenges with overcoming a revenue plateau and frequent mental breakdowns in her business. These obstacles are not unique to her but are experienced by many entrepreneurs. Recognizing the need to make strategic decisions, she shifted her focus from solely acquiring new clients to leveraging her business for the desired lifestyle. As an entrepreneur, it's essential to reevaluate your goals, develop a long-term strategic plan, and prioritize your well-being to overcome business plateaus and foster sustainable growth.

Nurturing Business Amidst Personal Challenges

Like many entrepreneurs, Melissa faced personal challenges that impacted her business journey. However, she highlights the importance of perseverance and healing. By actively addressing her mental health and personal issues, she found stability and brought positive change to her business. This serves as a reminder that personal well-being is crucial for success in entrepreneurship, and seeking support and self-care are vital aspects of maintaining a thriving business.

Melissa’s journey offers valuable insights for fellow entrepreneurs. Rebranding, differentiating advice and coaching, overcoming business plateaus, and nurturing personal well-being are all critical facets of building a sustainable and fulfilling entrepreneurial venture. Embrace the lessons learned from Melissa's experiences, adapt them to your own circumstances, and find inspiration to navigate the challenges, make strategic decisions, and achieve your desired business outcomes. Remember that, as an entrepreneur, you have the power to overcome obstacles and emerge stronger on the other side.

Work with Rebecca:

• Brand + Website Design
• Personal Brand Mastery
• Brand in a Day
• Creative Partnership | Done-for-you Strategy + Design
• Client Case Studies

Previous Episodes/Blog Posts:

Welcome to Aesthetically Speaking: The podcast for all things branding, design, and aesthetics for women in business.

On this show we’ll discuss the strategies that make brands of all sizes massively successful. I’m Rebecca, a brand strategist and designer and my sister, Abby is a lawyer with no design experience, here as my co-host! 

Have you ever wondered how to create a brand so cohesive people can recognize it a mile away, no matter where they see it? Do you ever struggle to capture the attention of your ideal client and KEEP it with a compelling brand and message? Are you ready to stand out as a unique and valuable service provider regardless of how “saturated” the market is? Aesthetically Speaking is for you!

We believe that your brand is the most valuable asset in your business and should be your greatest investment. As moms and entrepreneurs, we know how to use branding to put your business in front of the RIGHT people, get them EXCITED about your offer, and help your brand BLOW UP online, so you can make more impact *and* more money.

Every TUESDAY, we’ll discuss a unique branding challenge and analyze different aspects of creating a unique and high-value brand for YOUR business.