Ep. 17 | Branding Challenge for Marianne's Sunless Tanning Business: Custom Sun

branding challenge podcast Aug 15, 2023
Rebecca Peterson Studio | Brand + Website Design
Ep. 17 | Branding Challenge for Marianne's Sunless Tanning Business: Custom Sun

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Episode Summary

In today's episode, we take on a unique branding challenge for our sister-in-law, Marianne's, sunless tanning business, Custom Sun. 

Marianne wants her brand to stand out and exude sophistication, drawing inspiration from sunset colors and a desire for a safe customer experience. 

I discuss my process of creating a visually stunning logo lockup and explore various design treatments. This design showcases the importance of color palettes and creating brands that are both unique and memorable. 

Stay tuned to the end as we provide an update to our very first branding challenge with our brother, Andrew, and how he is using the brand today, along with creating a website.


In this episode Rebecca & Abby share:

  • The process of creating a visually cohesive and elevated brand for Marianne's sunless tanning business, Custom Sun.
  • The importance of choosing the right color palette and visual treatments to represent a brand's identity and message effectively.
  • Rebecca’s responsibility as a designer to help clients grow into their brands and embody the qualities that were envisioned from the beginning.
  • An update to the very first branding challenge of our brother, Andrew, and how he is now using her brand.


Take a look at the branding from this episode:

 Previous Episodes/Blog Posts:


Welcome to Aesthetically Speaking: The podcast for all things branding, design, and aesthetics for women in business.

On this show we’ll discuss the strategies that make brands of all sizes massively successful. I’m Rebecca, a brand strategist and designer and my sister, Abby is a lawyer with no design experience, here as my co-host! 

Have you ever wondered how to create a brand so cohesive people can recognize it a mile away, no matter where they see it? Do you ever struggle to capture the attention of your ideal client and KEEP it with a compelling brand and message? Are you ready to stand out as a unique and valuable service provider regardless of how “saturated” the market is? Aesthetically Speaking is for you!

We believe that your brand is the most valuable asset in your business and should be your greatest investment. As moms and entrepreneurs, we know how to use branding to put your business in front of the RIGHT people, get them EXCITED about your offer, and help your brand BLOW UP online, so you can make more impact *and* more money.

Every TUESDAY, we’ll discuss a unique branding challenge and analyze different aspects of creating a unique and high-value brand for YOUR business.

Thanks for reading!
♡♡♡ Rebecca


Ep. 55 | Dos and Don'ts of Applying Your Brand to Your Website

May 21, 2024

Ep. 54 | 5 Signs It's Time to Rebrand Your Business

May 14, 2024

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Pricing + Services Guide

Want to see what a Rebecca Peterson Studio brand would look like for YOUR business? Find out exactly what's included in each of my done-for-you packages and what kind of transformation you can expect from these brand strategy and design services.

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