Ep. 33 | The Intersection of Technology and Design - Guest Interview with My Husband Cob, Tech Consultant

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Apple | Spotify | Amazon

In the latest episode of Aesthetically Speaking,  my husband, Cob, and I dive into the dynamic intersection of technology and design and its impact on growing businesses. With Cob being a tech consultant, we provide insight into the pivotal role of technology and design in propelling business success. 

Crafting a Strong Brand Identity

The episode sheds light on the significance of a robust brand identity and values in driving business growth. Cob shares insights into the brand and vibe of his company, Pariveda Solutions, symbolizing their commitment to problem-solving, innovation, and a culture of growth and feedback. This emphasis on brand values and culture, exemplified by Pariveda, showcases the power of design in aligning a company’s visual identity with its core principles.

Harnessing Technology for Enhanced Experiences

Cob’s discussion about the immersive interactive app developed for the Dallas Zoo underscores the transformative potential of technology and design in enriching customer experiences. By leveraging map-based experiences, mystery animals, and achievements, the app enhanced user engagement, demonstrating the impact of well-crafted design and intuitive technology in driving customer interaction and satisfaction.

The Strategic Role of Design

My unique approach to helping clients articulate their visual and branding needs using a strategic business therapy approach unravels the integral role of design in shaping a business’s narrative and identity. My ability to decode clients’ vision and feelings into tangible concepts through design vocabulary and metaphors exemplifies how design transcends aesthetics, driving brand strategy and articulation.

Empowering Businesses through Strategic Design

By highlighting client transformations resulting from strategic design work, this episode accentuates how design goes beyond visuals to offer concrete value for businesses. The collaboration I have with clients, such as aiding Melissa Ashton in crafting a compelling tagline representing her services, exemplifies the transformative power of strategic design in bolstering businesses and crystallizing their purpose.

Uniting Technology, Design, and Business Growth

During the episode, Cob and I outline the symbiotic relationship between technology, design, and business growth. From enhancing customer experiences through immersive apps to strategic design-driven brand articulation, the discussion reinforces the pivotal role of technology and design in propelling businesses forward, creating engaging experiences, and articulating brand identities beyond aesthetics.

The episode of Aesthetically Speaking masterfully explores the synergy between technology and design as catalysts for business growth. Through the lens of Pariveda’s brand values, immersive app experiences, and strategic design work, the episode vividly portrays the profound impact of harmonizing technology and design in crafting immersive experiences, articulating brand identities, and driving transformative business growth.

Work with Rebecca:

• Brand + Website Design
• Personal Brand Mastery 
• Brand in a Day
• Creative Partnership
• Client Case Studies

Welcome to Aesthetically Speaking: The podcast for all things branding, design, and aesthetics for women in business.

On this show we’ll discuss the strategies that make brands of all sizes massively successful. I’m Rebecca, a brand strategist and designer and my sister, Abby is a lawyer with no design experience, here as my co-host! 

Have you ever wondered how to create a brand so cohesive people can recognize it a mile away, no matter where they see it? Do you ever struggle to capture the attention of your ideal client and KEEP it with a compelling brand and message? Are you ready to stand out as a unique and valuable service provider regardless of how “saturated” the market is? Aesthetically Speaking is for you!

We believe that your brand is the most valuable asset in your business and should be your greatest investment. As moms and entrepreneurs, we know how to use branding to put your business in front of the RIGHT people, get them EXCITED about your offer, and help your brand BLOW UP online, so you can make more impact *and* more money.

Every TUESDAY, we’ll discuss a unique branding challenge and analyze different aspects of creating a unique and high-value brand for YOUR business.