Ep. 28 | 5 Essential Branding Habits to Attract and Retain High-Quality Clients

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In episode 28 of Aesthetically Speaking, I share my insights and experiences on five branding habits that will help you gain more clients and elevate your business. These habits are crucial in ensuring a positive client experience and maintaining a thriving client base. 

Habit #1: Regular Communication and Client Expectation Management

I want to start by sharing my own frustrating experience with a client who was not pleased with the outcome of my work, and requested a refund. This client experience led me to realize the importance of regular communication and managing client expectations. To combat this, I now provide weekly progress reports to my clients, keeping them informed about their project's status and any potential challenges. By staying in touch and managing expectations, I have built much stronger relationships with my clients.

Habit #2: Understanding Clients' Business Goals

Before starting a project, I want to emphasize the significance of asking clients about their business experiences and goals. By gaining a deeper understanding of their vision, I am able to create designs and strategies that align with their objectives. This client-centric approach not only ensures a tailored solution but also builds trust and fosters long-term partnerships.

Habit #3: Supporting Clients in Transition

It is extremely important to help my clients transition from relying on my services to independently managing their brand or website. By offering guidance, resources, and training, I’m able to empower my clients to take control of their online presence confidently. This commitment to ongoing support fosters a sense of trust, elevates client satisfaction, and results in strong recommendations.

Habit #4: Prioritizing Client Care and Relationships

Taking care of my clients is a vital aspect of sustaining a successful business. During the episode I share a story illustrating how I refunded a dissatisfied client 25% of their project fee, prioritizing a positive relationship rather than monetary gain. By going above and beyond, I was able to showcase my dedication to client satisfaction, leading to client loyalty and positive word-of-mouth referrals. 

Habit #5: Continuous Improvement

My positive client experiences haven't come without their fair share of challenges. During the episode I let you in on three client horror stories that highlight the importance of managing projects effectively, establishing boundaries, and refining processes. These experiences have taught me to constantly evaluate and improve my brand strategies, ultimately resulting in better client outcomes. 

It's evident that effective branding habits go beyond just visuals and marketing. By prioritizing clear communication, understanding client goals, providing ongoing support, and nurturing client relationships, you'll attract and retain high-quality clients who deeply value your work. Remember, it's not just about acquiring clients; it's about creating an exceptional experience that keeps them coming back for more. 

If you're eager to dive deeper into building your personal brand, be sure to check out my Personal Brand Mastery program and book your spot for 2024.

Work with Rebecca:

• Brand + Website Design
• Personal Brand Mastery
• Brand in a Day
• Creative Partnership
• Client Case Studies

Welcome to Aesthetically Speaking: The podcast for all things branding, design, and aesthetics for women in business.

On this show we’ll discuss the strategies that make brands of all sizes massively successful. I’m Rebecca, a brand strategist and designer and my sister, Abby is a lawyer with no design experience, here as my co-host! 

Have you ever wondered how to create a brand so cohesive people can recognize it a mile away, no matter where they see it? Do you ever struggle to capture the attention of your ideal client and KEEP it with a compelling brand and message? Are you ready to stand out as a unique and valuable service provider regardless of how “saturated” the market is? Aesthetically Speaking is for you!

We believe that your brand is the most valuable asset in your business and should be your greatest investment. As moms and entrepreneurs, we know how to use branding to put your business in front of the RIGHT people, get them EXCITED about your offer, and help your brand BLOW UP online, so you can make more impact *and* more money.

Every TUESDAY, we’ll discuss a unique branding challenge and analyze different aspects of creating a unique and high-value brand for YOUR business.