All Episodes
Episodes
21. I is for Your Ideal Client: The Strategy and Messaging Behind Attracting Clients to Your Brand
If you’ve been in business for any length of time, you’ve probably heard of the concept of an ideal client or an ideal client avatar. But how do you actually use your ideal client to grow your business? In this...
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20. Abby's Branding Session
Have you ever wondered what happens behind the scenes of a branding session?
This is a never heard before episode with Rebecca having a live branding session with sister, lawyer, and co-host, Abby.
For each of...
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19. H is for: How Branding Works, The Science, Psychology, and Artistry of Creating an Effective Brand
Welcome back to another episode of Aesthetically Speaking! In this episode, titled "H is for: How Branding Works, The Science, Psychology, and Artistry of Creating an Effective Brand," we dive into the fascinating...
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18. Behind the Scenes - Podcast Q&A with Abby and Rebecca
This episode is taking you behind the scenes of Aesthetically Speaking to answer some questions that we get about the podcast, so we thought that we would talk about that in an episode. We want to show that we are...
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17. Branding Challenge - Marianne's Sunless Tanning Business, Custom Sun
In today's episode, we take on a unique branding challenge for our sister-in-law, Marianne's, sunless tanning business, Custom Sun.
Marianne wants her brand to stand out and exude sophistication, drawing inspiration...
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16. Sales & Branding | Guest Interview with Suzie Clark of the Female Leadership Collective
In this episode, we have our very first guest joining us. Suzie Clark, the founder of the Female Leadership Collective, provides her knowledge of the world of sales and branding.
Suzie, who comes from a corporate...
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15. G is for Government - The Strategy and Design behind Govt Initiatives, Public Figures, and Transportation Signs
This week we are on the letter “G” in the alphabet which is for government branding. Before you skip this episode, let us justify why we think this is going to be relevant and interesting because we're thinking not...
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14. Branding Challenge - Jonathan, CPA, Tax Advisor, Perfectionist, and All Around Good Guy
Before we get into this week’s brand challenge, let’s talk about what is new in the world, the new app, Threads. We wanted to talk about how we feel about it, the branding, and the overall functionality of this newly...
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13. F is for Food: The Aesthetics of Food Photography, Restaurant Branding, Packaging Design, and More!
In this episode, we explore the world of food branding and design. We discuss the power of aesthetics in buying, selling, and consuming food products, sharing personal anecdotes about recent dining experiences. From...
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12. You’re Wrong About . . . What It Really Means to Work with Rebecca Peterson Studio
After working with over 100 clients, Rebecca has realized that they are all worried about the same things when it comes to branding. In this solo episode, she discusses five fears most business owners have about...
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11. E is for: The Enneagram PART TWO
Last week we introduced the enneagram which can teach you a lot about yourself.
In this episode of Aesthetically Speaking, we continue with part two of the Enneagram series and give insights into Enneagram types five...
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10. E is for: Enneagram PART ONE
How can the enneagram be used to not only learn more about you and how you perceive things, but how you can use it in your business. In episode 10 of Aesthetically Speaking, we dive into the Enneagram personality...
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