Aesthetically Speaking

Aesthetically Speaking

Hosted by: Rebecca Peterson

Welcome to Aesthetically Speaking: The podcast for all things branding, design, and aesthetics for women in business. On this show we’ll discuss the strategies that make brands of all sizes massively successful. I’m...

All Episodes

Episodes

33. The Intersection of Technology and Design - Guest Interview with My Husband Cob, Tech Consultant

If you're growing a business online, which I'm guessing you are since you're listening to this podcast, understanding technology and how technology and design work together is crucial for being able to grow your...
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32. What It Really Means To Have A Personal Brand And How You Can Have A Better One

In today's episode, I want to explore the multi-faceted concept of personal branding and its impact on achieving your goals and how others perceive you. From the inner layers of understanding personal identity to the...
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31. Branding for Coaches Pt. 2 - How to Actually Find the Right Vision, Vibe, and Visuals for YOU

I'm really excited to dive into this and I hope you'll be able to see through my perceptions, the opportunities for you to create a truly unique coaching brand. One that is personal to you, one that resonates really...
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30. Branding for Coaches - The Vision, Vibes, and Visuals You Need to Succeed!

Please believe me when I say that you cannot overcome a lack of branding, or weak sauce branding, with strong belief in yourself. And if that is confusing or intriguing to you, stay tuned because today I'm gonna be...
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29. M is for Masculine vs Feminine Design: What's the Difference and Why Does it Matter?

Welcome back to another episode of Aesthetically Speaking! In today's episode, we dive deep into the world of gendered design and branding. From discussing personal experiences with gendered toys as children to...
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28. 5 Essential Branding Habits to Attract and Retain High-Quality Clients

There seems to be something that every single business owner wants more of, and that is clients. And you wanna know what Rebecca does not stress about in her business? Clients.  In this episode of Aesthetically...
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27. Increase Your Authority: How Branding Can Make Your Business More Legit

Have you ever found yourself saying, "I want to look legit"? This episode explores the underlying fears and desires that lead us to seek legitimacy through branding. I firmly believe that branding is more than just...
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26. L is for Logos: Developing a High Quality Logo and Brand for Your Business

In this episode we delve into the fascinating world of logos. We discuss everything from the importance of a well-crafted logo for brand identity and recognition, to the principles and strategies behind an effective...
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25. K is for Keeping Up with Trends: The Difference Between Timeless and Trendy Brands

Are you one to follow the up and coming trends? Whether that be in business, fashion, or social media, today's episode explores the ever-changing landscape of trends and how they impact businesses and brands. From...
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24. The Rebrand of Self-Made Mama with Marketing Consultant, Melissa Rodgers

Have you ever wondered what it looks like for an established business to go through the process of rebranding? Today, you're gonna find out. I have with me as a guest my close friend, business coach and marketing...
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23. Branding Challenge - Not Legal Advice - Abby's Informational Legal Brand

In this episode of Aesthetically Speaking, Rebecca and Abby discuss bringing Abby's legal brand to life. They explore design concepts, color palettes, and creative ideas while emphasizing the importance of feedback...
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22. J is for My Journey: How I Became an Industry-Leading Brand Strategist and Creative Director

Welcome back to another episode of Aesthetically Speaking, where we dive deep into the world of design, branding, and creativity. In today's episode, we have a special treat for you as Rebecca, a talented brand...
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