All Episodes
Episodes
45. How to Stand Out Online Through AUTHENTIC Disruptive Branding
In this episode Rebecca explores the concept of disruptive branding in the online space. She stresses the significance of authenticity over traditional disruptive tactics, emphasizing that brand development is an...
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44. What Kind of Brand Do YOU Want to Have | Luxury vs. High Ticket vs. High Value Branding
In this episode, Rebecca delves into the world of luxury branding and the distinction between luxury, high ticket, and high value brands. She shares her experience of searching for website inspiration for a...
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43. The Value and ROI of Strategic Branding for Coaches
In this episode of Aesthetically Speaking, Rebecca explores the value and ROI (return on investment) of strategic branding for coaches and businesses. She delves into the basic principles of branding and its influence...
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42. 5 Things Your Audience Wants You to Know (But Will Never Tell You)
In today's episode, Rebecca goes off-script with her raw and unfiltered insights into what your audience really wants you to know, but might never tell you. From the importance of clarity in your messaging and...
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41. Cultivating an Authentic, Refined Presence Online with Professional Brand Photography
In this episode of Aesthetically Speaking, Rebecca takes us on a deep dive into the world of professional brand photography. Drawing from her experience as a brand strategist and creative manager, she shares her...
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40. O is for Essential OILS: The Strategy and Design of Branding for Multi-level Marketing Businesses
In today's episode of Aesthetically Speaking, we take a deep dive into the branding, marketing, and social media strategies behind essential oils and multi-level marketing (MLM) businesses. Rebecca discusses the...
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39. The Importance of Consistency in Your Branding Strategy for Business Growth
In today's episode, we explore the concept of consistency in business and branding, with the understanding that it's not just about personal desire or discipline, but rather about developing effective systems and...
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38. The Business of Branding: A Behind the Scenes Look at How I Run My Business as a Brand Strategist
In this episode, we'll take a behind-the-scenes look at how Rebecca runs her business as a brand strategist. Rebecca shares insights into her day-to-day operations, client interactions, and the tech stack she relies...
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37. What To Do When You Are Uninspired In Your Brand and In Your Business
If you've ever been staring at your computer looking at a blank Google Doc or Canva graphic trying to figure out what to create, what to say, and you feel completely stuck, this episode is for you. I have been a...
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36. How to Refresh Your Brand Messaging and Design in 2024 (and Beyond)!
Whether you're contemplating a total rebrand or seeking to refine and elevate your existing brand, Rebecca shares expert advice on identity-building, messaging, design, and client positioning strategies to attract...
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35. How to Sign High Ticket Clients through Your Brand Messaging and Brand Design
As someone who started out charging $250 for a website and now charges $5,000, $10,000, $25,000 and beyond, I want to help you understand the principles in creating a brand that speaks to high ticket clients. I want...
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34. N is for Naughty or Nice: Are You Making These Branding Mistakes?
We're making a list and checking it twice. You're gonna find out today if your brand has been naughty or nice. Abby and I are breaking down the do's and don'ts of strategy, messaging, and design in 2023 and beyond for...
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