Ep. 38 | The Business of Branding: A Behind the Scenes Look at How I Run My Business as a Brand Strategist

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In this episode of "Aesthetically Speaking," you have a sneak peek into the behind-the-scenes of my business as a brand strategist, creative director, and designer. My expertise lies in shaping businesses' reputations through visuals, words, and strategies. 

The Business of Branding

The dedication I have to my craft is evident in that I spend 70% of my time on client work and the remaining 30% on my business. My primary focus is marketing and administration. This balance allows me to provide excellent service to my clients while maintaining the health and growth of my business.

Crafting Transformative Experiences

As a brand strategist, my role isn't merely about creating a visual identity for my clients, but rather, it involves a deep transformational experience for both the client and their business. I take pride in guiding my clients through the rebranding process, highlighting the impact it has on their business and overall identity.

Nurturing Deep Client Relationships

At the heart of my business model is the prioritization of relationship building. I invest significant time in building and maintaining connections with my clients, focusing on serving them on a deep and meaningful level. It's through this personalized approach that I am able to make a substantial impact on my clients' businesses.

Services and Programs

I offer a range of services, from brand management and strategy to consulting and design work. My signature service, the 8-week, 1:1 website design and brand strategy, showcases my commitment to delivering comprehensive brand solutions. Additionally, the "Brand in a Day" and "Personal Brand Mastery" programs offer tailored approaches to cater to clients' diverse needs.

The Future of Branding

Looking ahead, I aim to introduce "The Rebrand Experience," an offering that emphasizes photo shoot preparation, creative direction, and styling to further elevate my clients' brands. My vision of growth encompasses welcoming more students into my coaching program and up-leveling my clients' brands, while staying true to my own values and purpose.

Navigating Business Challenges

My commitment to my business shines through with the experience of working with contractors, managing inconsistent childcare schedules, and finding balance in my workflow. The ability to navigate these challenges while maintaining the quality of my services is a testament to my dedication and professionalism.

Work with Rebecca:

• Brand + Website Design
• Personal Brand Mastery 
• Brand in a Day
• Creative Partnership
• Client Case Studies

Welcome to Aesthetically Speaking: The podcast for all things branding, design, and aesthetics for women in business.

On this show we’ll discuss the strategies that make brands of all sizes massively successful. I’m Rebecca, a brand strategist and designer and my sister, Abby is a lawyer with no design experience, here as my co-host! 

Have you ever wondered how to create a brand so cohesive people can recognize it a mile away, no matter where they see it? Do you ever struggle to capture the attention of your ideal client and KEEP it with a compelling brand and message? Are you ready to stand out as a unique and valuable service provider regardless of how “saturated” the market is? Aesthetically Speaking is for you!

We believe that your brand is the most valuable asset in your business and should be your greatest investment. As moms and entrepreneurs, we know how to use branding to put your business in front of the RIGHT people, get them EXCITED about your offer, and help your brand BLOW UP online, so you can make more impact *and* more money.

Every TUESDAY, we’ll discuss a unique branding challenge and analyze different aspects of creating a unique and high-value brand for YOUR business.