Ep. 37 | What To Do When You Are Uninspired In Your Brand and In Your Business

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In a world of constant content consumption, it's easy to feel uninspired and stagnant in our brand and business endeavors. In this episode of Aesthetically Speaking, I share my personal experiences of feeling uninspired and my plan to reignite creativity in my brand for the new year. Drawing from my insights and expertise, I delve into actionable steps to help you refresh your brand and business, reigniting the inspiration needed to propel you forward.

Assess Your Current State

Before diving into a revamp, take a step back and assess your current brand and business. Are you constantly consuming content without creating? Do you feel disconnected from your business? Are you experiencing doubt when starting new projects? Identifying these feelings and situations can help you understand why you may be feeling uninspired.

Identifying External Clues

I highlight several external clues of an uninspiring brand, such as constant focus on negative content, sharing others' content without adding unique commentary, and having content that looks the same. If you resonate with these clues, it's time to recognize the need for change in your approach.

Balance Negative and Positive Content

To refresh your brand, it's crucial to balance negative and positive content. Incorporate personal commentary when sharing others' content and ensure that your content has variety and shareable appeal. Avoid getting stuck in a loop of negative or repetitive content and strive for balanced, engaging material.

Seek Support and Get Unstuck

It's important to realize that waiting for inspiration is not productive; it must be actively sought and created through habits and systems. Take steps to disconnect from your physical location, seek support from peers or mentors, and explore different settings to regain inspiration and get unstuck.

Bridge the Gap to Creativity

I also share effective ways to bridge the gap to creativity, such as changing destinations for inspiration, using a "scratching" process to collect ideas, and creating a digital inspiration board. Experiment with these methods to discover what ignites your creativity and propels you towards action.

Moving Forward

I provide a step-by-step process for moving from collecting ideas to curating and executing them. Remember to take small steps when feeling stuck and don't hesitate to publish or share your ideas to gain momentum.

Discover Your Authenticity

In my own journey of feeling uninspired on Instagram, I share how I discovered my preference for simple designs and storytelling. Embrace your authentic self and find what truly inspires you, as this will guide your content creation process and make it more fulfilling.

Implement Systems and Constraints

Systems and constraints can foster creativity and inspiration in your brand strategy. I exemplify this by showcasing how my Notion dashboard and documentation database help eliminate doubt and anxiety and streamline my creative process.

Take Action

My guidance serves as a source of support for those struggling to create more inspiring brands. If you're seeking professional assistance, I offer my expertise in creating unique brand identities, custom logos, websites, and more, with limited availability for website design in the upcoming months.

Feeling uninspired in your brand and business is a common struggle, but with deliberate effort and the right approach, you can reignite your creativity and take meaningful steps to refresh your brand. Embrace authenticity, seek support, and implement effective systems to bridge the gap between feeling uninspired and creating inspiring content that reflects your true brand vision.

Remember, the journey to reigniting inspiration is ongoing, and with dedication and intention, you can revitalize your brand and business to reflect your authentic self.

Work with Rebecca:

• Brand + Website Design
• Personal Brand Mastery 
• Brand in a Day
• Creative Partnership
• Client Case Studies

Welcome to Aesthetically Speaking: The podcast for all things branding, design, and aesthetics for women in business.

On this show we’ll discuss the strategies that make brands of all sizes massively successful. I’m Rebecca, a brand strategist and designer and my sister, Abby is a lawyer with no design experience, here as my co-host! 

Have you ever wondered how to create a brand so cohesive people can recognize it a mile away, no matter where they see it? Do you ever struggle to capture the attention of your ideal client and KEEP it with a compelling brand and message? Are you ready to stand out as a unique and valuable service provider regardless of how “saturated” the market is? Aesthetically Speaking is for you!

We believe that your brand is the most valuable asset in your business and should be your greatest investment. As moms and entrepreneurs, we know how to use branding to put your business in front of the RIGHT people, get them EXCITED about your offer, and help your brand BLOW UP online, so you can make more impact *and* more money.

Every TUESDAY, we’ll discuss a unique branding challenge and analyze different aspects of creating a unique and high-value brand for YOUR business.