Ep. 27 | Increase Your Authority: How Branding Can Make Your Business More Legit

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In this week’s episode of "Aesthetically Speaking," I delve into the concept of branding and uncover its true potential beyond mere design elements. As many entrepreneurs strive to establish legitimacy and overcome self-doubt, this episode reveals how branding can address these fears and help businesses tap into their unique value. Keep reading as we explore the three key assumptions about branding and how branding can make your business more legit. 

1. Branding is More Than Design

Contrary to popular belief, branding encompasses much more than just a logo or color palette. I want to highlight that branding is a comprehensive process that delves into the core of your business and helps you understand who you are and who your ideal clients are. Through in-depth discovery and defining exercises, I provide guidance to shape not only how your business looks but also how it is perceived by others. 

2. Branding as an Intersection

Branding is the intersection between your self-perception and how others perceive your business. I want to emphasize the importance of aligning these two perspectives to create a cohesive brand identity that resonates with your target audience. By understanding your unique value proposition and the desires of your ideal clients, branding enables you to communicate your offerings in a way that captivates and connects. 

3. Branding is the Common Thread

Branding acts as the common thread, the silver bullet that breathes life into your business. It goes beyond solving problems and addresses the deeper desires and opportunities your business presents. For professionals in coaching, therapy, leadership, or other intangible services, branding offers a platform to tap into something bigger, helping clients access their potential, achieve balance, and find harmony. 

The Power of Coaching, Strategy, and Design

The Rebecca Peterson Studio process involves three integral components: coaching, strategy, and high-level design. As a skilled designer and strategist, I help clients make powerful decisions as the CEOs of their businesses. By providing deep questioning, coaching, and consultation, I enable my clients to uncover their true goals and aspirations. This strategic approach ensures that clients have clarity and purpose in every aspect of their business. 

The Visual Impact of Branding

Our eyes are the closest connected organ to our brains, influencing us on emotional and physical levels. I want to stress the importance of a visually appealing brand that conveys the connection between the idea of value and its actual perception. While design is not the sole focus, it plays a significant role in representing the essence, purpose, and message of your business. My ability to create designs that embody the intangible elements of a brand is what sets me apart. 

Case Study: Colette Hall's Brand

I want to illustrate the power of my design expertise through a case study featuring Colette Hall's brand. By incorporating symbols of breakthrough, connection, and synergy, I created a logo that visually communicates Colette's core values and the transformative experience she offers her clients. This example exemplifies how branding can infuse depth and meaning into a brand's visual representation.

Beyond its surface-level association with design, branding is a transformative tool that helps businesses establish legitimacy and communicate their unique value proposition. By embracing the complete branding process, entrepreneurs can overcome self-doubt, tap into their potential, and create a brand identity that speaks to their ideal clients. My approach, combining coaching, strategy, and design, offers a comprehensive solution for businesses seeking to elevate their brand presence. Branding, when approached with intention and depth, becomes a conduit for growth and success in today's competitive business landscape.

Work with Rebecca:

• Brand + Website Design
• Personal Brand Mastery
• Brand in a Day
• Creative Partnership
• Client Case Studies

Welcome to Aesthetically Speaking: The podcast for all things branding, design, and aesthetics for women in business.

On this show we’ll discuss the strategies that make brands of all sizes massively successful. I’m Rebecca, a brand strategist and designer and my sister, Abby is a lawyer with no design experience, here as my co-host! 

Have you ever wondered how to create a brand so cohesive people can recognize it a mile away, no matter where they see it? Do you ever struggle to capture the attention of your ideal client and KEEP it with a compelling brand and message? Are you ready to stand out as a unique and valuable service provider regardless of how “saturated” the market is? Aesthetically Speaking is for you!

We believe that your brand is the most valuable asset in your business and should be your greatest investment. As moms and entrepreneurs, we know how to use branding to put your business in front of the RIGHT people, get them EXCITED about your offer, and help your brand BLOW UP online, so you can make more impact *and* more money.

Every TUESDAY, we’ll discuss a unique branding challenge and analyze different aspects of creating a unique and high-value brand for YOUR business.