Ep. 20 | Abby's Branding Session for Her Side Hustle, Not Legal Advice

branding challenge podcast Sep 05, 2023
Rebecca Peterson Studio | Brand + Website Design
Ep. 20 | Abby's Branding Session for Her Side Hustle, Not Legal Advice

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Episode Summary

Have you ever wondered what happens behind the scenes of a branding session?

This is a never heard before episode!! Rebecca is doing a live branding session with sister, lawyer, and co-host, Abby.

For each of Rebecca’s clients, before she can begin working on their brand, she sits down with them during a branding session. This is where she asks questions, and gets all of the information needed to understand what they are hoping to accomplish with their brand, who they are, and come up with a brand that works for them and their businesses.

So join in on the conversation as Rebecca takes Abby through a branding session to get all of the questions answered to design a brand for her as a lawyer.


In this episode we share:

  • The questions that Rebecca walks her clients through during a branding session
  • Abby shares what she is hoping to gain from her new brand
  • The steps in identifying who Abby’s ideal client really is
  • Rebecca shares the four key things she focuses on when creating effective brands


 Previous Episodes/Blog Posts:


Welcome to Aesthetically Speaking: The podcast for all things branding, design, and aesthetics for women in business.

On this show we’ll discuss the strategies that make brands of all sizes massively successful. I’m Rebecca, a brand strategist and designer and my sister, Abby is a lawyer with no design experience, here as my co-host! 

Have you ever wondered how to create a brand so cohesive people can recognize it a mile away, no matter where they see it? Do you ever struggle to capture the attention of your ideal client and KEEP it with a compelling brand and message? Are you ready to stand out as a unique and valuable service provider regardless of how “saturated” the market is? Aesthetically Speaking is for you!

We believe that your brand is the most valuable asset in your business and should be your greatest investment. As moms and entrepreneurs, we know how to use branding to put your business in front of the RIGHT people, get them EXCITED about your offer, and help your brand BLOW UP online, so you can make more impact *and* more money.

Every TUESDAY, we’ll discuss a unique branding challenge and analyze different aspects of creating a unique and high-value brand for YOUR business.

Thanks for reading!
♡♡♡ Rebecca


Ep. 57 | How to Announce Your New Brand Strategically

Jun 11, 2024

Ep. 53 | A Personal Update from Abby & Rebecca

May 28, 2024

Let's Work Together

Pricing + Services Guide

Want to see what a Rebecca Peterson Studio brand would look like for YOUR business? Find out exactly what's included in each of my done-for-you packages and what kind of transformation you can expect from these brand strategy and design services.

Download Pricing + Services Guide