Ep. 18 | Behind the Scenes - Podcast Q&A with Abby and Rebecca
Aug 22, 2023
Listen on:
Apple | Spotify | Google | Amazon
Episode Summary
This episode is taking you behind the scenes of Aesthetically Speaking to answer some questions that we get about the podcast, so we thought that we would talk about that in an episode. We want to show that we are listening to you, and want to provide you with the answers.
We always tell people that we want feedback, so this episode will answer some of those questions such as: how this podcast came to life, from how Rebecca spent a year trying to figure out the best way to go about it, to realizing Abby was the perfect co-host.
In this episode we share:
- How we become to be podcast co-hosts
- The pre-recording rituals that we both have
- How to choose target audience
- How do you find your ideal clients/customers?
- How finding clients differs from someone in the online space like Rebecca vs Abby who is a lawyer
- Our views on “lifestyle marketing”
Previous Episodes/Blog Posts:
- Ep. 15 | G is for Government - The Strategy and Design behind Govt Initiatives, Public Figures, and Transportation Signs
- Ep. 16 | Sales & Branding | Guest Interview with Suzie Clark of the Female Leadership Collective
- Ep. 17 | Branding Challenge - Marianne's Sunless Tanning Business, Custom Sun
Connect with Rebecca:
Welcome to Aesthetically Speaking: The podcast for all things branding, design, and aesthetics for women in business.
On this show we’ll discuss the strategies that make brands of all sizes massively successful. I’m Rebecca, a brand strategist and designer and my sister, Abby is a lawyer with no design experience, here as my co-host!
Have you ever wondered how to create a brand so cohesive people can recognize it a mile away, no matter where they see it? Do you ever struggle to capture the attention of your ideal client and KEEP it with a compelling brand and message? Are you ready to stand out as a unique and valuable service provider regardless of how “saturated” the market is? Aesthetically Speaking is for you!
We believe that your brand is the most valuable asset in your business and should be your greatest investment. As moms and entrepreneurs, we know how to use branding to put your business in front of the RIGHT people, get them EXCITED about your offer, and help your brand BLOW UP online, so you can make more impact *and* more money.
Every TUESDAY, we’ll discuss a unique branding challenge and analyze different aspects of creating a unique and high-value brand for YOUR business.
