All Episodes
Episodes
66. Q is for Quirky: Why Weird Works in Branding
What does it actually mean to have a ‘quirky’ brand, and how does it work for some brands? That is what we are talking about today. This episode focuses on the letter Q in our branding series, exploring "quirky" as a...
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65. Never Get In Your Head About What to Post Again
Struggling with what to post on Instagram? You are not alone. In this episode I want to guide you through how you can use your brand to help you with what to post each time.
I tackle the challenges of content creation...
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64. 4 Life-changing Branding Lessons from 2024
Happy New Year!! In this episode, I share personal and business updates while offering insights for enhancing brand strategy in 2025. I give you 4 lessons I learned in 2024, particularly the importance of a solid...
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63. Behind the Scenes of a Client Consultation and My $15k Package
Have you ever wondered what it would be like to work with a branding expert and rebrand your business to attract the clients you dream about? In this episode, I am taking you behind the scenes of what it is like to...
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62. The 7 Must-Haves for a Luxury Brand
What exactly does it mean to have a luxury brand? Have you considered yours to be a luxury brand, or would love to be one? In this episode, I dissect luxury branding, explaining that it extends beyond high prices to...
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61. The Good, Better, and Best of Brand and Website Design . . . Does Your Business Pass the Test?
I think these days most of us in the online space have a website. But does yours stand out? In this episode, I discuss the essential role of a well-designed website for business success, which stemmed from my audit of...
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60. P is for Pivot - How to Evolve Your Brand Without Losing Your Unique Essence
Aesthetically Speaking is BACK!!! And with this comeback episode, I want to ask you, have you ever considered pivoting your brand? If so, this episode I discuss the importance of recognizing when to pivot, whether due...
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59. Why I Believe Brand Development = Personal Development
As we wrap up the first season and I prepare to take maternity leave, I’m taking a brief pause to share some unique insights on why developing your brand is essentially an act of personal development. I want to draw...
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58. When You SHOULD (and Shouldn't) DIY Your Brand
Today we're diving into a topic that's crucial for any business owner: when to DIY your brand versus when to invest in a professional custom design. We'll break down the core reasons why having a brand is...
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57. How to Announce Your New Brand Strategically
You’ve got your new vision, messaging, and a cohesive aesthetic ready to roll out. But how do you actually announce this transformation to your audience in a way that brings clarity, connection, and conversions? In...
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56. The Power of a Strong Identity: What Texas, Dr Pepper, and Branding Have in Common
Y'all, today, we’re diving into a topic close to my heart: the power of a strong identity. We'll explore what Texas, Dr Pepper, and branding all have in common. How can these strong identities help you build your own...
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53. A Personal Update from Abby & Rebecca
You might have noticed that Abby has not been on the podcast for quite some time. We are coming back together in this episode to bring you a very personal update on Abby’s cancer diagnosis and how she is navigating...
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