Aesthetically Speaking

Aesthetically Speaking

Hosted by: Rebecca Peterson & Abby Pace

Welcome to Aesthetically Speaking: The podcast for all things branding, design, and aesthetics for women in business. On this show we’ll discuss the strategies that make brands of all sizes massively successful. I’m...

All Episodes

Episodes

43. The Value and ROI of Strategic Branding for Coaches

In this episode of Aesthetically Speaking, Rebecca explores the value and ROI (return on investment) of strategic branding for coaches and businesses. She delves into the basic principles of branding and its influence...
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42. 5 Things Your Audience Wants You to Know (But Will Never Tell You)

In today's episode, Rebecca goes off-script with her raw and unfiltered insights into what your audience really wants you to know, but might never tell you. From the importance of clarity in your messaging and...
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41. Cultivating an Authentic, Refined Presence Online with Professional Brand Photography

In this episode of Aesthetically Speaking, Rebecca takes us on a deep dive into the world of professional brand photography. Drawing from her experience as a brand strategist and creative manager, she shares her...
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40. O is for Essential OILS: The Strategy and Design of Branding for Multi-level Marketing Businesses

In today's episode of Aesthetically Speaking, we take a deep dive into the branding, marketing, and social media strategies behind essential oils and multi-level marketing (MLM) businesses. Rebecca discusses the...
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39. The Importance of Consistency in Your Branding Strategy for Business Growth

In today's episode, we explore the concept of consistency in business and branding, with the understanding that it's not just about personal desire or discipline, but rather about developing effective systems and...
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38. The Business of Branding: A Behind the Scenes Look at How I Run My Business as a Brand Strategist

In this episode, we'll take a behind-the-scenes look at how Rebecca runs her business as a brand strategist. Rebecca shares insights into her day-to-day operations, client interactions, and the tech stack she relies...
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37. What To Do When You Are Uninspired In Your Brand and In Your Business

If you've ever been staring at your computer looking at a blank Google Doc or Canva graphic trying to figure out what to create, what to say, and you feel completely stuck, this episode is for you. I have been a...
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36. Branding 2024 Ideas for Speaking to a Higher Clientele

Whether you're contemplating a total rebrand or seeking to refine and elevate your existing brand, Rebecca shares expert advice on identity-building, messaging, design, and client positioning strategies to attract...
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35. How to Sign High Ticket Clients through Your Brand Messaging and Brand Design

As someone who started out charging $250 for a website and now charges $5,000, $10,000, $25,000 and beyond, I want to help you understand the principles in creating a brand that speaks to high ticket clients. I want...
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34. N is for Naughty or Nice - Are You Making These Branding Mistakes

We're making a list and checking it twice. You're gonna find out today if your brand has been naughty or nice. Abby and I are breaking down the do's and don'ts of strategy, messaging, and design in 2023 and beyond for...
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33. The Intersection of Technology and Design - Guest Interview with My Husband Cob, Tech Consultant

If you're growing a business online, which I'm guessing you are since you're listening to this podcast, understanding technology and how technology and design work together is crucial for being able to grow your...
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32. What It Really Means To Have A Personal Brand And How You Can Have A Better One

In today's episode, I want to explore the multi-faceted concept of personal branding and its impact on achieving your goals and how others perceive you. From the inner layers of understanding personal identity to the...
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