What to Do If You’re Sick of Your Brand

brand design/aesthetics business strategy/development Mar 23, 2021

“Brand is the sum total of how someone perceives a particular organization. Branding is about shaping that perception.” 

- Ashley Friedlein

 

One of the most common questions or concerns I hear from entrepreneurs all the time is “I’m sick of my brand.” Whether they’re looking to simply change out their fonts or colors or go for a complete overhaul, a brand revamp is an undertaking that should be executed with consideration for many components of the brand direction and business goals.

If you’ve been in business for a long time and no longer feel like you’re vibing with your brand, it might be time for a change.

 

Where to Start

I tell my clients that having a vision for your business is crucial to creating a brand that lasts. Your brand identity should feel so in sync with your goals for your business that the two are reliant on each other.

When you’re ready for a new brand, you’ll be best served to hook up with a professional designer and brand identity strategist who can help you work through your questions and frustrations. Often, I find that the clients coming from the roughest place with their existing brands are clients who tried to come up with something themselves, without consulting a designer or a brand strategist who could help them foresee potential concerns or walk through how to implement their ideas. 

I get the value of being an entrepreneur and taking pride in doing work for yourself — trust me, I do! But in my time in business, I’ve also come to learn that there is a time and a place for outsourcing and hiring professionals who know more than me.

 

Why You’re Sick of Your Brand

There are two reasons I most often see entrepreneurs become sick of their brands:

First of all, perhaps your brand wasn’t strategic from the start. It’s crucial to begin intentionally when you’re putting together a brand, and if you made decisions based on your personal style and preferences instead of a deliberate strategy, it likely won’t stand the test of time.

If you suspect this is your issue, go back to the beginning, the foundation of your business, and take the time to create a brand strategy. Determine where you are and where you want to go, and how your brand design can help you get there.

You should also use this time to figure out exactly who you are, what you’re trying to do, and what design will best match that or suit your strategy.

If you’re looking for a mentor to guide you through this process, I’d love to chat. Get in touch on my website to check availability and compatibility!

Another factor that might be contributing to your brand burnout is simply the frequency with which you’re using it. Honestly, you might just be sick of it because you’re using it a lot, which is actually a good thing! Sometimes, you get sick of your brand design because it’s the primary branding you see all day long, every day, but your dream clients aren’t having that same experience, and while you may be sick of it, they’re not!

If you feel like your brand is getting stale, ask a close friend or long-time follower for their thoughts on your brand style and whether or not they like your consistency.

 

How to Ensure a Strong Brand from the Start

By starting your brand design process with intention and clarity on the main goals of your business, you’ll be well on your way to a strong brand!

Your brand is like a house. You can change the paint, replace the furniture, and even reconstruct the layout, but as long as you start with a solid foundation, you can weather any storm.

Starting with a solid foundation means you understand your business goals and your own personal ambition. It means you have a good idea of who you’re looking to target your offerings to. It also means you’re willing to work hard to pinpoint and fine-tune until your brand is exactly right for you.

Thanks for reading!
♡♡♡ Rebecca

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