Replacing “I Don’t Know What To Say!” To Selling With Confidence
Case Study: Popcorn Tree Books
When Nicole, founder of Popcorn Tree Books, first came to me, she wasn’t struggling with ideas — she was struggling with clarity. She told me:
“I didn’t know what to say on social media. I didn’t know who I was talking to. I didn’t know how to connect with them. And it wasn’t just an off-day problem – I didn’t have a solid foundation to make business or brand decisions from.”
Her publishing company was built on thoughtful, intentional, beautifully designed books. But her branding didn’t reflect that same quality, and it left her unsure of how to show up with confidence or connect with the parents and grandparents she wanted to reach.
BEFORE
AFTER
Why Branding Alone Wasn’t Enough
Nicole had already tried quick fixes. She had worked with a designer before, but came away with pretty visuals and no strategy. As she put it:
“I worked with a branding person when we first launched, but it wasn’t doing anything for us strategically. I wasn’t excited to share it.”
Nicole didn’t just need a new look, she needed the clarity, strategy, and confidence to back it up – and that’s EXACTLY what The Rebrand Experience does.
The work went far beyond logos and colors – we needed to capture the heart of a publishing house that prides itself on intentionality and design excellence — and then create the tools to communicate that clearly.
Through our work together, I helped Nicole:
- Define her audience clearly – who they are, what they value, and what they actually want from a publisher
- Establish a brand voice that felt thoughtful, intelligent, and warm, so every message connects
- Craft a strategy-first identity that reflected the intentionality and craftsmanship she puts into her books
- Elevate her positioning so Popcorn Tree Books stood out as a confident, credible publishing brand rather than blending into the background
Here’s what Nicole had to say after her Rebrand Experience:
“My confidence in my brand and my ability to make decisions without asking anyone else has skyrocketed."
"There’s a lot of general business advice out there, and you could run yourself ragged trying to follow it all – but you can’t even know what advice to apply without knowing what your brand is about, which I now have from working with Rebecca.”
– Nicole, Popcorn Tree Books
It’s your turn to see your offers sell themselves — with a brand built to back them up.
Here’s how I can help:
Brand Design & Marketing Strategy
The Rebrand Experience is a complete, 360-degree deep dive into what your business stands for, how your audience sees you, and the reputation you want to build. From strategy to visuals to rollout, every detail is crafted to help you attract the right clients, raise your prices with confidence, and grow your business on a foundation that lasts.
Offer Design & Full–Funnel Marketing
The Creative Marketing Partnership is a year-long collaboration designed to turn your signature offers into unforgettable icons. Together, we’ll refine up to three of your core offers with strategy, messaging, and design that set them apart — then create the sales pages, marketing assets, and systems that actually sell them. The result: a fully branded offer suite that attracts, converts, and keeps your dream clients coming back, while building a reputation that scales with you.