From DIY Branding To $25k Months And A Signature Program That Scales
Case Study: Kaelynn Priest
When Kaelynn and I first started talking about her brand, she admitted something I hear all the time:“I thought I was too much of a beginner to invest in branding.”
She had been coaching Etsy sellers, but was ready to pivot into a whole new niche: helping coaches and course creators market their offers. The problem? Her brand wasn’t representing her authority. She had picked her own earth-tone color palette because she thought it “looked professional,” but it blended into the background and wasn’t helping her stand out.
Kaelynn wasn’t even looking for a brand designer when we started – she didn’t think she was “ready.” But she knew she needed to present herself differently if she wanted people to see her as the expert she already was.
BEFORE
AFTER
Rebranding A Personal Brand & A Niche Pivot
Before we worked together, Kaelynn described her confidence as a 4/10. She knew she had the expertise (she had already sold a business for multiple six figures), but she felt like an imposter in her new space.
She also thought branding meant just getting a logo and some colors. What she didn’t realize – and what I was able to show her! – is that strategy comes first. Without knowing your audience, your differentiators, your messaging, and the role your offers play in your bigger business, no set of colors or fonts will ever move the needle.
Kaelynn’s Rebrand Experience
Our work together went far deeper than aesthetics.
During her Rebrand Experience, I helped Kaelynn:
- Clarify her audience and how she wanted to be positioned in her new niche
- Refine her offers, so she wasn’t just creating “another course” but building programs that people actually needed
- Create a bold, one-of-a-kind brand identity that reflected her personality and made her instantly recognizable online
- Develop messaging and content that differentiated her from everyone else in her space
And yes, her brand does look fantastic – but more than that, our project focused on the big-picture strategy decisions that most brand designers skip.
Kaelynn jokes that I was her “business coach in hiding” – because as much as I designed her brand, I also helped her rethink her offer suite, messaging, and entire business model (in fact, Kaelynn literally stopped working with a separate business coach to continue developing her offers and messaging with me).
The results speak for themselves:
- Within one month of launching her rebrand, Kaelynn signed 2 new clients and had her first $25k month
- After a strategic refresh, she launched The Greenhouse — a small group program that started around $1k/month and now makes up 33% of her recurring revenue
- Today, she’s on track for consistent $20k+ months, with an audience of just 1,200 Instagram followers
- Her branding and messaging helped position her as a thought leader in her niche — leading to more referrals, recommendations, and visibility
- Her confidence in marketing her business grew from a 4/10 to a 9/10
“The fact that I make $100k+ per year with such a tiny audience (1,200 followers on IG) I believe is 50% due to the fact that my visual branding stands out in people's minds. They trust me very quickly. And they stay in my world for a long time.”
“If I think back to when I released my brand with Rebecca, I feel like it was after that that people really started to recognize me as a *thought leader.* People started to share my posts more, tagging me, recommending me to their friends, etc.
When I think back to who I was before my first official brand, I was *completely* different. I struggled with comparison and imposter syndrome A LOT. I knew I knew what I was talking about. (I had just sold a business for multiple 6 figures) but I MAJORLY lacked confidence in myself. When I started working with Rebecca, she started saying stuff to me like, "Wait. You're like... really good at this." and "You really know what you're doing." And having her see that in me made me feel like, "Holy crap! I DO know what I'm doing!" 😂 Like if I had to rate my confidence in myself before working with Rebecca, it was a 4/10. Even though my offers were selling. Now, it's a 9/10 most days!”
– Kaelynn Priest
It’s your turn to see your offers sell themselves — with a brand built to back them up.
Here’s how I can help:
Brand Design & Marketing Strategy
The Rebrand Experience is a complete, 360-degree deep dive into what your business stands for, how your audience sees you, and the reputation you want to build. From strategy to visuals to rollout, every detail is crafted to help you attract the right clients, raise your prices with confidence, and grow your business on a foundation that lasts.
Offer Design & Full–Funnel Marketing
The Creative Marketing Partnership is a year-long collaboration designed to turn your signature offers into unforgettable icons. Together, we’ll refine up to three of your core offers with strategy, messaging, and design that set them apart — then create the sales pages, marketing assets, and systems that actually sell them. The result: a fully branded offer suite that attracts, converts, and keeps your dream clients coming back, while building a reputation that scales with you.