Transitioning From A Solopreneurship To An Agency Brand
Case Study: Goldie Social
Ally followed my work for years and told me she always had me “on her vision board” for one day. When the time came to shift from personal brand to social media agency model, I was SO excited that she reached out – and then we got to work.
Creating A Standout, On-Brand Name
I don’t provide standalone naming services, but when it comes to The Rebrand Experience – I truly do customize all of the details to what each client needs.
For Ally, that was a name for her new agency.
I presented her with research-backed options that fit her values, her market, and the practical pieces like social handles and availability. The moment “Goldie Social” came up, she knew it was the one.
From there, we built a brand identity that felt professional, approachable, and unique – exactly what she wanted her clients to feel when they landed on her site.
BEFORE
AFTER
Transitioning From A Solopreneurship To An Agency Brand
Case Study: Goldie Social
Ally followed my work for years and told me she always had me “on her vision board” for one day. When the time came to shift from personal brand to social media agency model, I was SO excited that she reached out – and then we got to work.
Creating A Standout, On-Brand Name
I don’t provide standalone naming services, but when it comes to The Rebrand Experience – I truly do customize all of the details to what each client needs.
For Ally, that was a name for her new agency.
I presented her with research-backed options that fit her values, her market, and the practical pieces like social handles and availability. The moment “Goldie Social” came up, she knew it was the one.
From there, we built a brand identity that felt professional, approachable, and unique – exactly what she wanted her clients to feel when they landed on her site.
Before & After Rebranding
Ally already had an established audience as a social media manager and the face of her brand, but now she needed to know:
- Who her audience was for Goldie Social – what types of business owners were interested in hiring a social media management agency, what they needed in social media services, and what they really want in a relationship with their SMM
- How to structure and message her offers so they’re exactly what her ideal clients are looking for (and easy for them to say yes to)
- How to position her agency as a trusted partner instead of just another service provider
- How to differentiate Goldie Social from a sea of freelancers and agencies offering “content creation” without strategy
- How to translate her approachable personality into a polished brand identity that still felt professional enough to scale
- How to build consistency across her team’s work, so every client interaction carried the same recognizable Goldie Social feel
Ally's Rebrand Experience
By the end of our work together, Ally had more than just a new name and visuals — she had the clarity, structure, and confidence to run Goldie Social like the agency it was always meant to be.
With offers that were exactly what her ideal clients wanted, messaging that spoke directly to her audience’s pain points, and visuals that helped Goldie Social stick in her new audience’s minds, Ally was able to step fully into her role as CEO.
Her rebrand didn’t just confidently introduce her new era in business — it changed how she showed up, how her clients perceived her, and how her team could carry the Goldie Social identity forward with consistency and pride.
Messaging A Rebrand & New Brand
One of the biggest hurdles Ally faced was figuring out how to separate her personal brand from Goldie Social — while still letting the two complement each other. Together, we mapped out her launch strategy, determined which platforms should showcase which parts of her business, and gave her a clear, repeatable rollout plan.
That step was crucial.
Without a thoughtful transition, it’s easy for a rebrand to confuse or even alienate your audience — especially when you’ve built strong personal connections under your own name. By clarifying what content lived under “Ally Glover” and what lived under “Goldie Social,” we made sure her existing audience didn’t feel lost, and instead felt invited into the next level of her business.
All Rebrand Experiences include launch messaging and strategy, and we used Ally’s to focus on rolling out her new name to her existing followers, so they felt informed and excited about her business changes (instead of confused and alienated, which is the case with poorly-announced rebrands).
"When I decided to legally change my business and actually go for my dream of building a social media marketing agency, I knew I needed branding that could match the vision."
"Rebecca spent months with me making sure every detail was perfect—the name, the logo, the colors, the vibe, everything. Now, not only do I have a brand I’m obsessed with, but I’ve been able to refresh my website, offers, and client systems so the experience matches the depth of my business. It finally feels like the brand I was meant to build, and I get teary-eyed thinking about how seen and supported I felt through the whole process."
— Ally Glover, Goldie Social
It’s your turn to see your offers sell themselves — with a brand built to back them up.
Here’s how I can help:
Brand Design & Marketing Strategy
The Rebrand Experience is a complete, 360-degree deep dive into what your business stands for, how your audience sees you, and the reputation you want to build. From strategy to visuals to rollout, every detail is crafted to help you attract the right clients, raise your prices with confidence, and grow your business on a foundation that lasts.
Offer Design & Full–Funnel Marketing
The Creative Marketing Partnership is a year-long collaboration designed to turn your signature offers into unforgettable icons. Together, we’ll refine up to three of your core offers with strategy, messaging, and design that set them apart — then create the sales pages, marketing assets, and systems that actually sell them. The result: a fully branded offer suite that attracts, converts, and keeps your dream clients coming back, while building a reputation that scales with you.